Table 2

Word frequency matrix, in percentages

	Tobacco	Product	Smoke	Health	State	Consum	Warn	Member	Market	Packag	Cigarett	Commiss	Impact	Direct	European Union
Consultation	5.17	4.79	1.05	1.50	3.07	1.12	1.57	3.00	1.57	1.42	1.27	0.15	0.15	1.35	0.52
Commission	3.78	4.05	0.57	1.29	2.39	0.75	1.24	2.37	0.98	0.82	0.75	1.24	0.04	1.51	0.15
Final	4.04	4.19	0.67	1.21	2.25	0.58	1.18	2.25	0.95	0.90	0.75	1.01	0.03	1.40	0.10
Health
ESC	0.27	0.33	0.30	0.19	0.07	0.11	0.08	0.07	0.02	0.05	0.04	0.05	0.08	0.05	0.11
EPHA1	3.89	2.88	0.62	2.02	1.63	0.86	2.41	1.09	1.63	1.32	1.09	0.39	0.23	0.70	0.54
EPHA2	4.89	4.49	0.80	1.68	1.04	0.40	1.20	1.12	0.96	1.28	0.64	0.56	0.32	0.72	1.28
ECL/SFP	4.36	3.17	1.09	2.38	0.99	0.30	2.87	0.79	0.69	0.99	1.68	0.10	0.20	0.79	0.20
EFA	2.57	1.97	2.72	2.27	0.15	0.30	1.82	0.15	0.00	1.66	0.61	0.15	0.30	0.30	0.30
Average	3.20	2.57	1.11	1.71	0.78	0.39	1.68	0.64	0.66	1.06	0.81	0.25	0.23	0.51	0.49
Tobacco
PML	1.11	2.02	0.96	0.98	1.04	0.34	0.41	0.85	1.40	0.39	1.53	2.54	1.32	0.47	1.50
PMI1	2.65	1.72	2.08	0.72	1.04	0.48	0.40	0.68	0.72	0.72	1.72	0.40	0.36	0.44	0.80
PMI2	1.65	0.69	1.25	1.19	0.65	0.37	0.69	0.39	0.96	0.73	0.87	0.47	2.00	0.19	1.03
ECMA	2.33	2.74	0.82	1.22	1.17	1.40	1.69	1.22	0.82	1.40	0.12	0.47	0.06	0.06	0.29
CECCM	1.80	0.36	0.00	0.00	0.90	0.36	0.00	0.54	0.90	0.00	0.00	1.26	3.77	1.26	0.00
IT	1.69	2.51	0.56	1.01	1.13	1.01	0.98	1.13	0.90	0.30	0.75	2.14	0.26	0.83	1.24
JTI	0.42	0.44	3.50	1.12	0.28	2.39	0.87	0.09	0.31	0.55	0.86	0.19	0.45	0.13	0.06
ESTA	6.67	4.17	0.92	0.75	0.79	0.79	0.48	0.61	1.01	0.61	0.75	0.22	0.83	1.05	0.83
Average	2.29	1.83	1.26	0.87	0.88	0.89	0.69	0.69	0.88	0.59	0.83	0.96	1.13	0.55	0.72
Other stakeholders
EFFAT	4.53	1.46	1.05	0.57	0.00	0.16	0.16	0.00	0.57	0.32	0.81	0.32	0.97	0.32	1.78
ECTA	2.57	2.76	0.00	0.37	0.18	1.10	0.18	0.00	0.18	2.21	0.18	0.18	0.18	0.37	0.92
RWG	2.85	2.39	0.97	0.66	0.56	0.71	0.10	0.41	1.37	0.76	0.66	0.41	0.25	0.15	1.32
EMMA	2.72	2.72	0.00	0.00	0.63	0.63	0.21	0.42	0.00	0.00	0.21	0.21	0.42	1.26	0.63
ACC	2.12	6.35	0.00	0.18	1.06	0.35	0.00	0.00	1.59	3.70	0.00	0.00	0.00	0.88	0.71
TrMark	0.19	1.32	0.00	1.13	0.00	1.32	0.94	1.13	0.38	1.70	0.00	0.38	0.19	0.19	0.38
GM	2.74	5.16	0.32	2.26	0.16	1.45	2.10	0.16	1.13	3.71	0.00	0.00	0.00	0.32	0.00
Average	2.53	3.17	0.33	0.74	0.37	0.82	0.53	0.30	0.75	1.77	0.27	0.21	0.29	0.50	0.82

Frequency matrix created with JFreq; proportion of frequency of each word on total of words calculated manually. Columns organised from most frequently occurring word roots on the left to less frequent on the right, calculated on the totality of the document set.
ECL/SFP, Association of European Cancer Leagues and Smoke Free Partnership; EFA, European Federation of Allergy and Airways Diseases Patients’ Associations; EPHA1, European Public Health Alliance 1; EPHA 2, European Public Health Alliance 2; ESTA, European Smoking PMI, Philip Morris International; PMI1, Philip Morris International 1; PMI2, Philip Morris International 2; ECMA, European Cigar Manufacturers Association; CECCM, Confederation of European Community Cigarette Manufacturers; IT, Imperial Tobacco; JTI, Japan Tobacco Internal; EFFAT, European Trade Union Confederation (workers); RWG, Retailer Working Group; EMMA, European Magazine Media Association; ACC, Association of Communication Companies TrMark, Joint statement between several trade mark associations; GM, Association of German Magazine Publishers.