Table 5

Number of SKUs or pack options available in July 2012 from Coles’ and Woolworths’ shopping websites for the 12 leading Australian cigarette brands

CompanyBrandTotal variantsTotal SKUsMean SKUs per variantSKU rangeSKU optionsColes variantsColes SKUsWoolworths variantsWoolworths SKUs
BATAWinfield10414.120pk 25pk 2×25 10×20 8×25510411038
Benson & Hedges6264.320pk 25pk 2×25 10×20 8×255626619
Holiday1040422pk 30pk 40pk 50pk 8×22 6×30 5×40 4×508931837
Dunhill9242.720pk 25pk 2×25 10×20 8×255516822
Pall Mall9394.320pk 25pk 30pk 40pk 6×20 6×30 10×20 8×258939820
PMLongbeach832425pk 30pk 40pk 4×40 6×30 8×256722832
Peter Jackson9323.620pk 25pk 30pk 2X30 5×20 6×30 8×256620932
Marlboro618320pk 25pk 2X25 5×20 10×20 8×25638618
Choice4184.520pk 25pk 40pk 2X25 5×20 10×20 8×257416418
ITAHorizon8283.530pk 40pk 50pk 6×30 4×508828825
Peter Stuyvesant3165.320pk 25pk 50pk 10×20 8×255214314
JPS1224220pk 25pk 10×20 8×254918916
Total943383.67827987291
  • Source: Coles and Woolworths retail audit 25–30 July 2012.

  • BATA, British American Tobacco Australia Limited; JPS, John Player Special; SKUs, stock-keeping units; PM, Philip Morris Limited; ITA, Imperial Tobacco Australia Limited.