Table 2

Illicit market share percentage according to TISA and BATSA

YearTISA numbers quoted in numerous articles at the time (%)December 2010 article in Business Report (BATSA) (%)June 2012 presentation to National Treasury (BATSA) (%)May 2013 presentation to authors (TISA) (%)
(1)(2)(3)(4)
20062021
20072011
20082011.07.98
20092016.610.410
20102023.121.021
20112526.026
20123027.8*30
  • *Subsequently updated to 30%.

  • Source: (1) Numerous articles; (2) Own calculations based on Business Report article, (3) unpublished PowerPoint presentation to South Africa's National Treasury, June 2012, (4) unpublished presentation to authors of this paper, May 2013.

  • BATSA, British American Tobacco South Africa; TISA, Tobacco Institute of Southern Africa.