Sample characteristics and bivariate associations with motivation to quit in response to adapted cigarette packs
| Study sample (n=740) | Association with motivation to quit* | |||
|---|---|---|---|---|
| Mean (SD) | Correlation (r) | p Value | ||
| Demographics | ||||
| Gender | 0.930 | |||
| Male | 55.5% (411) | 4.8 (1.8) | ||
| Female | 44.6% (329) | 4.8 (1.9) | ||
| Age M (SD) | 23.8 (3.1) | −0.01 | 0.888 | |
| Race/ethnicity | <0.001 | |||
| Non-Hispanic white | 74.9% (554) | 4.6 (1.9) | ||
| Non-Hispanic black | 10.7% (79) | 5.7 (1.4) | ||
| Other minority | 14.4% (107) | 5.3 (1.6) | ||
| Education | 0.248 | |||
| College or greater | 27.7% (205) | 4.9 (1.6) | ||
| Less than college | 72.3% (535) | 4.8 (1.9) | ||
| Marital status | 0.032 | |||
| Married/partnership | 31.3% (231) | 5.1 (1.7) | ||
| Single—never married | 64.4% (476) | 4.7 (1.9) | ||
| Other | 4.3% (32) | 4.5 (2.0) | ||
| Employment | 0.030 | |||
| Full-time employed | 38.0% (281) | 5.0 (1.7) | ||
| Other/not employed | 62.0% (468) | 4.7 (1.9) | ||
| Income | 0.014 | |||
| ≥US$50 000/year | 29.5% (218) | 5.1 (1.6) | ||
| <US$50 000/year | 63.1% (467) | 4.7 (1.9) | ||
| No data/prefer not to say | 7.4% (55) | 4.3 (2.1) | ||
| Cigarette smoking | ||||
| Cigarettes/day | 9.2 (8.9) | −0.07 | 0.038 | |
| Baseline motivation to quit | 2.6 (0.78) | 0.33 | <0.001 | |
| Daily smoker | 0.410 | |||
| Yes | 63.8% (472) | 4.8 (1.8) | ||
| No | 36.8% (268) | 4.9 (1.9) | ||
| Preferred brand | <0.001 | |||
| Camel | 18.5% (137) | 4.8 (1.8) | ||
| Marlboro | 44.3% (328) | 4.8 (1.9) | ||
| Newport | 16.2% (120) | 5.3 (1.7) | ||
| Other | 21.0% (155) | 4.4 (1.8) | ||
*Motivation to quit outcome averaged across the four adapted cigarette pack images participants viewed.