Product advertised | ||||
---|---|---|---|---|
e-Cigarettes† | Cigars‡ | Cigarettes§ | Snus¶ | |
Average% (range)** | Average% (range)** | Average% (range)** | Average% (range)** | |
Age | ||||
<18 | 10.5 (1.4–35.0) | 4.0 (1.2–9.9) | 8.5 | 7.6 (0.6–29.0) |
18–24 | 16.5 (4.4–33.9) | 12.1 (4.7–25.3) | 18.2 | 16.4 (3.2–36.9) |
25–34 | 22.4 (5.6–60.1) | 18.3 (7.2–36.9) | 21.1 | 22.6 (7.1–48.5) |
>35 | 49.2 (19.8–85.6) | 65.4 (37.2–81.4) | 49.5 | 52.7 (24.6–83.3) |
Gender | ||||
Male | 53.2 (28.7–85.7) | 53.7 (31.1–85.0) | 50.5 | 60.6 (23.9–97.0) |
Female | 46.8 (14.3–71.3) | 46.3 (15.0–68.9) | 49.5 | 39.4 (3.0–76.1) |
Racial/ethnic minorities | ||||
Black | 8.6 (0.3–38.6) | 4.4 (0.4–11.4) | 15.1 | 6.9 (0.5–43.3) |
Hispanic | 9.9 (0.5–22.6) | 7.1 (0.4–22.0) | 19.1 | 8.0 (0.3–18.7) |
*All information on website demographics is according to estimates supplied by GfK MediaMark Services.
†Demographics are unavailable for 15 out of the 45 websites on which advertisements were placed.
‡Demographics are unavailable for four out of the 25 websites on which advertisements were placed.
§Demographics are unavailable for one of the 2 websites on which cigarette advertisements were placed.
¶Demographics are unavailable for 29 out of the 115 websites on which advertisements were placed.
**This refers to average % composition of unique users and applies only when there are multiple websites per product. For single websites, this refers to the demographics of the one website.