Product and health warnings perceptions for fully branded pack and plain pack after 10 days
| Fully branded pack | Plain pack after 10 days | Comparison | |
|---|---|---|---|
| Mean* (SD) | Mean (SD) | t (p value) | |
| Product perceptions | |||
| The tobacco tastes good | 4.26 (0.67) | 3.93 (0.80) | −4.13 (<0.001) |
| The tobacco tastes light | 3.29 (0.99) | 3.04 (1.06) | 2.08 (0.04) |
| The tobacco is good quality | 4.20 (0.66) | 3.78 (0.89) | 4.92 (<0.001) |
| The tobacco has high levels of tar | 2.95 (0.87) | 3.08 (0.86) | 1.33 (0.18) |
| The tobacco is natural | 3.25 (1.01) | 2.62 (1.42) | −4.17 (<0.001) |
| Health warnings perceptions | |||
| They are credible | 3.66 (1.11) | 3.80 (1.11) | 1.20 (0.226) |
| They make me think about the dangers of tobacco | 3.23 (1.15) | 3.78 (1.15) | −4.60 (<0.001) |
Significant results are in bold.
*Scale 1–5.