Variants for the 12 leading Australian cigarette brands listed in manufacturer ingredient reports (March 2011—March 2012) and on Coles’ and Woolworths’ shopping websites (July 2012)
| Manufacturer ingredient report variants | Coles and Woolworths variants* | ||||||
|---|---|---|---|---|---|---|---|
| Company | Brand | Names | Number | Names | Number | ||
| BATA | Winfield | Blue Cool Menthol Easy Flow Silver Easy Flow Sky Blue Easy Flow Ultimate Gold Menthol Optimum Charged Optimum Clear | Optimum Crush Night Optimum Crush Sky Optimum Night Optimum Sky Red Silver Sky Blue Ultimate | 17 | Blue Gold Grey Menthol Optimum Night | Optimum Sky Red Silver Sky Blue Ultimate | 10 |
| Benson & Hedges | Classic Fine Rich | Smooth Subtle Ultimate | 6 | Classic Fine Rich | Smooth Subtle Ultimate | 6 | |
| Holiday | Bright Blue Cool Blast Cool Chill Cool Frost Dawn Grey | Rich Red Sea Green Sun Gold Warm Purple | 9 | Bright Blue/Kings Blue Cool (Menthol) Blast Cool (Menthol) Chill (W) Cool Frost (C) Kings Grey | Kings Gold Kings Green Kings Purple Kings Red Slims Silver (C) | 10 | |
| Dunhill | Blonde Chilled Distinct Fine Cut Burgundy Fine Cut Navy | Fine Cut White Frosted Infinite Premier Refined | 10 | Chilled (W) Distinct Fine Cut Navy (W) Fine Cut White (W) Frosted (W) | Infinite Premier Refined Switch Black (C) | 9 | |
| Pall Mall | Amber Blue Green Krystal Blast Krystal Storm Red | Slims Amber Slims Blue Slims Green Slims Purple Slims Red Slims Silver | 12 | Amber Blue Green Red Slims Amber | Slims Blue Slims Green Slims Purple Slims Silver (C) | 9 | |
| PM | Longbeach | Deep Blue Filter Fine Flavour Fine Silver Finesse Fresh Menthol | Menthol Original Flavour Rich Flavour Select Smooth Flavour | 11 | Filter Fine Finesse (W) Fresh Menthol | Menthol Original Rich Select | 8 |
| Peter Jackson | Blue Fine Finesse Gold Hybrid Rich Dual Flavour Menthol | Original Rich Select Blend Full Flavour Silver Smooth Blue Supreme Virginia | 13 | Fine Finesse (W) Hybrid (W) Menthol Original Rich | Smooth Blue (W) Supreme Virginia | 9 | |
| Marlboro | Blue pack Fresh Chill Gold Advance Gold Original Ice Blast | Ice Chill Menthol Red pack Silver pack Silver Fine Scent | 10 | Gold Gold Advance (W) Ice Blast (W) | Menthol Red Silver (W) | 6 | |
| Choice | Fine Flavour Full Flavour Original Flavour | Rich Flavour Menthol | 5 | Fine Flavour Full Flavour Original Flavour | Rich Flavour | 4 | |
| ITA | Horizon | Blue Menthol Blue Menthol Yellow Orange | Purple Red White Yellow | 8 | Blue Menthol Blue Menthol Yellow Orange | Purple Red White Yellow | 8 |
| Peter Stuyvesant | Classic Filter | Fine | 3 | Classic Filter | Fine (W) | 3 | |
| JPS | Blue Gold Menthol Red Silver Superkings Blue | Superkings Gold Superkings Menthol Superkings Silver Superkings Red Superkings Sky Blue | 11 | Blue Gold Menthol (W) Nano Blue (C) Nano Gold (C) Nano Red (C) | Red Silver Superkings Blue Superkings Menthol (W) Superkings Red (W) Superkings Sky Blue | 12 | |
| Total | – | 115 | – | 94 | |||
*(C) or (W) indicates sold by this retailer only. Bold indicates colour in the variant name.
Italics indicates retailer variants not listed in ingredient reports.
Source: Manufacturer ingredient reports for brand variants sold in Australia 1 March 2011–1 March 2012.10–12 Coles and Woolworths retail audit 25–30 July 2012.
BATA, British American Tobacco Australia Limited; JPS, John Player Special; PM, Philip Morris Limited; ITA, Imperial Tobacco Australia Limited.