Table 3

Phase 3 results

	Total (%)	Gender (%)		Age (years; %)		Location (%)
	Total (%)	Male	Female	25–34	35–54	Metro	Country
Total awareness	78	76	82	76	79	77	82
Would you say the ad was relevant to you personally or not relevant to you personally?*: Very relevant/relevant	72	74	70	73	71	71	73
Have you successfully quit, tried to quit or reduce the amount you smoke in the past 4 or 5 weeks†: Yes	56	54	58	54	56	55	57

*Response options: very relevant, relevant, not relevant and completely irrelevant.
†Response options: yes, no.