Table 3

Phase 3 results

Total (%)Gender (%)Age (years; %)Location (%)
Total awareness78768276797782
Would you say the ad was relevant to you personally or not relevant to you personally?*: Very relevant/relevant72747073717173
Have you successfully quit, tried to quit or reduce the amount you smoke in the past 4 or 5 weeks†: Yes56545854565557
  • *Response options: very relevant, relevant, not relevant and completely irrelevant.

  • †Response options: yes, no.