Data collected
| Section | Items |
|---|---|
| Basic information | Age restriction |
| When was this manufacture established | |
| Where is this manufacture located | |
| What is the company size? (the number of employee) | |
| What is the registered capital of this company? | |
| Contact information | |
| Jobs | |
| Regulatory language | References to government regulation or lawsuits |
| Disclaimers | |
| Contact | Email, phone, fax, address |
| Products | Starter kit and the lowest price offered on the site |
| Nicotine concentrations of the cartridges (none, low, medium, high and extra high, etc) | |
| Flavours of prefilled cartridges and/or solution (e-juice) | |
| Information or instruction about how to use an e-cigarette | |
| Claims | Health-related |
| Smoking cessation | |
| Increased ability to smoke anywhere | |
| Increased ability to get around ‘smoke-free laws’ or ‘clean indoor air laws’ | |
| Products do not bother non-smokers/expose others to secondhand smoke | |
| Products are cleaner to use than tobacco cigarettes | |
| Products are environmentally friendly | |
| Products are safer than tobacco cigarettes in terms of fire safety | |
| Using products provide a better value than buying tobacco products or NRT | |
| Increased ability to socialise | |
| Increased social status | |
| Increased romantic involvement, improves relationships, increases sex appeal | |
| Increased personal freedom | |
| Modern or revolutionary way to smoke | |
| Messaging | Comparisons made between the e-cigarette and other forms of tobacco or nicotine products |
| Alcohol depicted or mentioned | |
| Promotion | Celebrity on the site |
| Brand-related club/group to join |
e-cigarette, electronic cigarette.