Table 4

Information on products

 English websites (N=10)Chinese websites (N=8)All websites (N=18)
nPer centnPer centnPer cent
Starter kit10100810018100
Advertised nicotine concentration
 No nicotine, none, zero440450844
 Ultralight000000
 Light000000
 Low440450844
 Medium440338739
 Regular440338739
 High440450844
 Extra high1100016
Flavours
 No information about flavour550450950
 Fruit550450950
 Coffee550450950
 Tobacco550338844
 Mint/menthol550450950
 Candy-like or dessert flavours550450950
 Spice110113211
 Alcohol/cocktail440225633
 Tea330113422
E-cigarette for lady440225633
Instruction on how to use e-cigarette220113317
  • e-cigarette, electronic cigarette.