Variant | Segments | Significant p Value | |||
---|---|---|---|---|---|
1 | 2 | 3 | 4 | ||
How harmful do you think the cigarettes in this pack would be to your health? | |||||
Premium rich midnight red (n=128)* | 7.8 | 7.5 | 7.3 | 7.4 | 0.838 |
Red (n=126)* | 7.2 | 7.0 | 6.9 | 8.2 | 0.192 |
How hard or easy would it be to quit smoking if you smoked cigarettes from this particular pack? | |||||
Premium rich midnight red (n=128)† | 4.2 | 4.7 | 4.0 | 4.5 | 0.238 |
Red (n=126)† | 4.7 | 4.6 | 4.4 | 4.8 | 0.901 |
*Mean score on a 10-point scale from 0=‘Not at all harmful’ to 10=‘Very harmful’.†Mean score on a 10-point scale from 0=‘Very hard’ to 10=‘Very Easy’.