Table 1

Market share of clove cigar brands in the USA, 2009–2012

 2009201020112012Per cent change (2009–2012)
 UnitsTotal sticks*Market share (%)†UnitsTotal sticks*Market share (%)†UnitsTotal sticks*Market share (%)†UnitsTotal sticks*Market share (%)†Units (%)Total sticks* (%)
Djarum‡444 1925 330 30482.33 325 25239 903 02497.64 228 09551 198 30098.16 750 66582 839 060100.01419.81454.1
Prime Time94 38294 38217.579 42879 4282.371 26071 2601.7257625760.0−97.3−97.3
Smoker's Best000.0202440 4800.111 599231 9800.339779400.0
Stampede125425 0800.2000.0000.0000.0−100.0−100.0
Total539 8285 449 7663 406 70440 022 9324 310 95451 501 5406 753 63882 849 5761151.11420.2
  • *Djarum sold 12 to a pack, Smoker's Best and Stampede sold 20 to a pack, Prime Time sold as single stick.

  • †As a per cent of total units.

  • ‡Includes Djarum Bali Hai and Djarum Splash.

  • Manufacturers of brands listed above: Kretek International, Inc. (Djarum); Prime Time International Co. (Prime Time); A. Harris Associates, LLC (Smoker's Best); Tantus Tobacco (Stampede).