Market share of clove cigar brands in the USA, 2009–2012
| 2009 | 2010 | 2011 | 2012 | Per cent change (2009–2012) | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Units | Total sticks* | Market share (%)† | Units | Total sticks* | Market share (%)† | Units | Total sticks* | Market share (%)† | Units | Total sticks* | Market share (%)† | Units (%) | Total sticks* (%) | |
| Djarum‡ | 444 192 | 5 330 304 | 82.3 | 3 325 252 | 39 903 024 | 97.6 | 4 228 095 | 51 198 300 | 98.1 | 6 750 665 | 82 839 060 | 100.0 | 1419.8 | 1454.1 |
| Prime Time | 94 382 | 94 382 | 17.5 | 79 428 | 79 428 | 2.3 | 71 260 | 71 260 | 1.7 | 2576 | 2576 | 0.0 | −97.3 | −97.3 |
| Smoker's Best | 0 | 0 | 0.0 | 2024 | 40 480 | 0.1 | 11 599 | 231 980 | 0.3 | 397 | 7940 | 0.0 | – | – |
| Stampede | 1254 | 25 080 | 0.2 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | −100.0 | −100.0 |
| Total | 539 828 | 5 449 766 | 3 406 704 | 40 022 932 | 4 310 954 | 51 501 540 | 6 753 638 | 82 849 576 | 1151.1 | 1420.2 | ||||
*Djarum sold 12 to a pack, Smoker's Best and Stampede sold 20 to a pack, Prime Time sold as single stick.
†As a per cent of total units.
‡Includes Djarum Bali Hai and Djarum Splash.
Manufacturers of brands listed above: Kretek International, Inc. (Djarum); Prime Time International Co. (Prime Time); A. Harris Associates, LLC (Smoker's Best); Tantus Tobacco (Stampede).