Mean price willing to pay for a single disposable e-cigarette for overall sample, dual users, cigarette-only users and electronic cigarette (e-cigarette)-only users
| Price willing to pay | Overall sample (N=660) $ | Dual users (N=379) $ | Cigarette-only users (N=268) $ | E-cigarette-only users (N=13) $ |
|---|---|---|---|---|
| Base price* | 6.64 | 7.37 | 5.66 | 5.52 |
| Price if no flavours | 6.39 | 7.30 | 5.19 | 4.52 |
| Price if does not help you quit | 6.17 | 7.22 | 4.73 | 5.42 |
| Price if as harmful as cigarettes | 5.64 | 6.87 | 3.98 | 4.12 |
| Price if cannot be used indoors | 5.91 | 6.96 | 4.51 | 4.31 |
| Absolute difference ($)† | ||||
| Price if no flavours | −0.25 | −0.08 | −0.47 | −1.00 |
| Price if does not help you quit | −0.47 | −0.15 | −0.93 | −0.10 |
| Price if as harmful as cigarettes | −1.00*** | −0.51 | −1.68*** | −1.40 |
| Price if cannot be used indoors | −0.73* | −0.42 | −1.15* | −1.21 |
| Relative difference (%) | ||||
| Price if no flavours | −3.8 | −1.0 | −8.2 | −18.1 |
| Price if does not help you quit | −7.0 | −2.1 | −16.5 | −1.7 |
| Price if as harmful as cigarettes | −15.1 | −6.8 | −29.7 | −25.4 |
| Price if cannot be used indoors | −11.0 | −5.7 | −20.3 | −22.0 |
*Only respondents who reported that they were interested in purchasing a single disposable e-cigarette are included in these calculations (N=660).
†The absolute differences ($) were tested using a one-way test using Bonferroni pairwise comparisons.
*p<0.05, **p<0.01, ***p<0.001.