Table 2

Factors pre-PP predicting plain packaging support preimplementation and postimplementation, plus predictors of support post-PP among those not originally supportive

Predictors of level of support, pre-PPPre-PP predictors of post-PP level of supportPredictors of change in support from non-support, for those in pre-PP wave
OR (95% CI)OR (95% CI)OR (95% CI)
N1037732535
Gender
 FemaleREFREFREF
 Male1.20* (1.04 to 1.39)0.95 (0.80 to 1.12)0.69 (0.46 to 1.05)
Age in years
 18–240.73 (0.46 to 1.14)0.66 (0.39 to 1.13)0.69 (0.19 to 2.55)
 25–390.91 (0.73 to 1.13)0.81 (0.63 to 1.04)0.60 (0.33 to 1.11)
 40–540.92 (0.78 to 1.09)1.00 (0.83 to 1.21)0.75 (0.47 to 1.20)
 55+REFREFREF
SES
 LowREFREFREF
 Medium0.78** (0.65 to 0.93)0.89 (0.72 to 1.09)0.88 (0.53 to 1.45)
 High0.89 (0.74 to 1.08)0.90 (0.72 to 1.11)1.06 (0.62 to 1.81)
Pre-PP want to quit?
 Not at allREFREFREF
 A little1.03 (0.77 to 1.37)1.27 (0.91 to 1.75)1.60 (0.70 to 3.64)
 Somewhat1.52** (1.19 to 1.95)1.32* (1.004 to 1.75)2.05 (0.997 to 4.21)
 A lot1.71*** (1.32 to 2.20)1.56** (1.17 to 2.08)2.20* (1.05 to 4.59)
Recent QA at outcome wave
 NoREFREFREF
 Yes1.07 (0.91 to 1.26)1.04 (0.86 to 1.28)1.20 (0.74 to 1.94)
Self-rated health pre-PP
 PoorREFREFREF
 Fair1.09 (0.80 to 1.48)0.90 (0.61 to 1.31)0.58 (0.23 to 1.46)
 Good1.10 (0.81 to 1.50)1.03 (0.71 to 1.50)0.80 (0.32 to 1.95)
 Very good/excellent1.18 (0.85 to 1.64)1.06 (0.71 to 1.57)0.81 (0.31 to 2.11)
Disease risk if keep smoking
 Very highREFREFREF
 Somewhat high0.84 (0.70 to 1.02)0.82 (0.65 to 1.03)0.84 (0.48 to 1.45)
 Neither0.73* (0.58 to 0.94)0.60*** (0.46 to 0.79)0.43* (0.22 to 0.84)
 Somewhat/very low0.77 (0.56 to 1.07)0.63* (0.42 to 0.93)0.89 (0.33 to 2.41)
Smoking has damaged your health
 Not at allREFREFREF
 Just a little0.93 (0.73 to 1.18)0.98 (0.75 to 1.27)1.19 (0.59 to 2.39)
 A fair amount/a great deal1.06 (0.81 to 1.39)1.13 (0.83 to 1.53)1.69 (0.77 to 3.71)
Pre-PP self-efficacy
 Not at all sureREFREFREF
 Slightly sure1.19 (0.96 to 1.46)1.07 (0.85 to 1.36)0.89 (0.49 to 1.62)
 Moderately sure0.96 (0.80 to 1.15)1.07 (0.87 to 1.31)0.98 (0.60 to 1.62)
 Very/extremely sure0.84 (0.66 to 1.07)0.82 (0.61 to 1.09)1.04 (0.52 to 2.09)
Pre-PP HSI
 LowREFREFREF
 Medium0.78** (0.65 to 0.94)0.78* (0.63 to 0.96)0.81 (0.49 to 1.36)
 High0.67*** (0.54 to 0.82)0.65*** (0.51 to 0.82)0.54* (0.30 to 0.97)
Post-PP Smoking Status
 Ex-smokerREFREF
 Smoker0.84 (0.64 to 1.10)0.70 (0.37 to 1.32)
Pre-PP Opinion
 OpposedREF
 Neutral1.90** (1.19 to 3.01)
  • * p<0.05; ** p<0.01; ***p<0.001

  • The pre-PP survey occurred between September 2011 and February 2012, whereas the post-PP survey occurred between February 2013 and May 2013.

  • HSI, Heaviness of Smoking Index; PP, plain packaging; SES, socioeconomic status.