Characteristics of cigars sold in US convenience stores: 2008 and 2011 Nielsen Scantrak
| 2008 | 2011 | |||||||
|---|---|---|---|---|---|---|---|---|
| Unit (in millions) | $ (in millions) | Market Share (%) | % flavoured (%) | Unit (in millions) | $ (in millions) | Market share (%) | % flavoured (%) | |
| Total cigar sales | 994.2 | 1742.23 | 1200.70 | 2261.00 | ||||
| Flavoured | 471.9 | 729.66 | 41.9 | 655.7 | 1118.70 | 49.5 | ||
| Among flavoured* | ||||||||
| Mint/menthol | 12.6 | 19.64 | 2.7 | n/a | 17.6 | 37.50 | 3.4 | n/a |
| Wine | 86.8 | 110.12 | 15.1 | 116.5 | 204.70 | 18.3 | ||
| Fruit | 300.1 | 450.50 | 61.7 | 366.6 | 591.70 | 52.9 | ||
| Sweet | 53.9 | 111.68 | 15.3 | 129.7 | 226.50 | 20.3 | ||
| Liquor/cocktail | 7.5 | 17.55 | 2.4 | 4.2 | 12.40 | 1.1 | ||
| Other | 11 | 20.27 | 2.8 | 21.1 | 45.80 | 4.1 | ||
| Brands | ||||||||
| Black & Mild | 227.9 | 390.42 | 22.4 | 31.3 | 347.1 | 642.20 | 28.4 | 36.8 |
| Swisher Sweets | 291 | 532.93 | 30.6 | 37.4 | 315.3 | 603.90 | 26.7 | 38.1 |
| White Owl | 88.4 | 106.56 | 6.1 | 78.9 | 140.7 | 208.50 | 9.2 | 85.4 |
| Dutch Masters | 108.7 | 188.58 | 10.8 | 28.9 | 111 | 198.70 | 8.8 | 45.0 |
| Phillies | 103.6 | 145.64 | 8.4 | 61.9 | 48.5 | 90.10 | 4.0 | 71.7 |
| Garcia Y Vega | 35.3 | 64.57 | 3.7 | 55.3 | 51.4 | 88.40 | 3.9 | 66.3 |
| Backwoods | 14.1 | 75.95 | 4.4 | 38.0 | 16 | 76.20 | 3.4 | 79.4 |
| Cheyenne | 12.3 | 14.73 | 0.8 | 60.3 | 22.9 | 50.90 | 2.2 | 62.6 |
| Prime Time | 22.3 | 31.97 | 1.8 | 98.2 | 19.4 | 35.60 | 1.6 | 98.6 |
| Santa Fe | 7.8 | 9.61 | 0.6 | 56.4 | 11.6 | 29.20 | 1.3 | 50.6 |
| Hav-A-Tampa | 12 | 34.58 | 2.0 | 4.8 | 6.4 | 25.50 | 1.1 | 2.1 |
| Djarum | n/a | n/a | n/a | n/a | 4.2 | 22.50 | 1.0 | 100.0 |
| Zig Zag | 0 | $0.00 | 0.0 | 0.0 | 17.2 | 18.40 | 0.8 | 76.3 |
| Blackstone | 2.1 | 6.79 | 0.4 | 98.1 | 2.9 | 10.80 | 0.5 | 100.0 |
| Antonio y Cleopatra | 3.1 | 14.21 | 0.8 | 0.2 | 1.6 | 10.30 | 0.5 | 0.1 |
| Al Capone | 2.4 | 8.25 | 0.5 | 99.9 | 2.4 | 7.70 | 0.3 | 100.0 |
| Macanudo (P)† | 0.2 | 1.46 | 0.1 | 0.0 | 0.2 | 2.10 | 0.1 | 0.0 |
| Romeo y Julieta (P) | 0.1 | 0.42 | 0.0 | 0.0 | 0.1 | 1.00 | 0.0 | 0.0 |
| Punch (P) | n/a | n/a | n/a | n/a | 0 | 0.20 | 0.0 | 0.0 |
| Partagas (P) | 0 | 0.10 | 0.0 | 0.0 | 0 | 0.20 | 0.0 | 0.0 |
| Cohiba (P) | 0 | 0.10 | 0.0 | 0.0 | 0 | 0.10 | 0.0 | 0.0 |
| Montecristo (P) | 0 | 0.21 | 0.0 | 0.0 | 0 | 0.10 | 0.0 | 0.0 |
| Acid (P) | 0 | 0.00 | 0.0 | 0.0 | 0 | 0.10 | 0.0 | 20.5 |
| Other | 62.9 | 115.13 | 6.6 | 45.6 | 81.8 | 138.50 | 6.2 | 45.0 |
| Packaging | ||||||||
| Single stick | 633.9 | 577.43 | 33.1 | 52.6 | 773.2 | 844.80 | 37.4 | 55.3 |
| 2 or 3 pack | 9.3 | 12.64 | 0.7 | 95.8 | 146.8 | 249.10 | 11.0 | 70.9 |
| 5 pack | 228.8 | 742.19 | 42.6 | 34.7 | 160.5 | 761.30 | 33.7 | 39.6 |
| 20 pack (LC) | 71.3 | 147.10 | 8.4 | 40.7 | 90 | 236.50 | 10.5 | 43.9 |
| Other | 50.9 | 262.76 | 15.1 | 36.6 | 30.3 | 169.40 | 7.5 | 40.9 |
Market share calculated based on dollars; standardised to 2011 dollars to adjust for inflation.
*Sweet includes flavours such as chocolate, vanilla and honey; liquor/cocktail includes flavours such as Strawberry Daquiri, Mojito, Rum.
†(P) denotes a premium cigar brand.