Product attributes and levels
| Product attribute | Product attribute levels |
|---|---|
| Flavour | Tobacco |
| Menthol | |
| Coffee | |
| Cherry | |
| Nicotine content (mg) | None (0) |
| Low (6–8) | |
| Medium (10–12) | |
| High (16) | |
| Health warning | None |
| “Health Canada has not approved this product for quitting smoking” (HC) | |
| “This product is intended for use by existing smokers. It contains nicotine which is a highly addictive substance” (EC1) | |
| “This product is intended for use by existing smokers aged 18 or over as an alternative to tobacco cigarettes. It contains nicotine which is a highly addictive substance. Consult your doctor if you are pregnant, breast feeding, allergic to nicotine or propylene glycol, or have high blood pressure” (EC2) | |
| Price | Low ($7.99) |
| High ($9.99) |
EC, European Commission; HC, Health Canada.