Table 5

Marketing claims

	All websites (N=18)		Manufacturers which have both English and Chinese websites (N=6)
			English version		Chinese version
	n	Per cent	n	Per cent	n	Per cent
Marketing claims
Health-related	16	89	6	100	6	100
Smoking cessation	12	67	4	67	6	100
Increased ability to smoke anywhere	12	67	4	67	6	100
Increased ability to get around ‘smoke-free laws’ or ‘clean indoor air laws’	8	44	3	50	3	50
Products do not bother non-smokers/expose others to secondhand smoke	14	78	5	83	5	83
Products are cleaner to use than tobacco cigarettes	10	56	3	50	4	67
Products are environmentally friendly	3	33	2	33	3	50
Products are safer than tobacco cigarettes in terms of fire safety	8	44	3	50	4	67
Using products provide a better value than buying tobacco products or NRT	9	50	4	67	3	50
Increased ability to socialise	1	6	6	100	6	100
Increased social status	7	39	4	67	2	33
Increased romantic involvement, improves relationships, increases sex appeal	4	22	2	33	2	33
Increased personal freedom	1	6	6	100	6	100
Modern or revolutionary way to smoke	7	39	4	67	2	33