Factors predicting proportion of smokers nominating reasons for brand choice: OR (95% CI)
| Price (N=448) | Quality (N=451) | Taste (N=452) | Health (N=423) | Popularity (N=445) | Friends’ advice (N=444) | Pack design (N=424) | |
|---|---|---|---|---|---|---|---|
| Sex | |||||||
| Male (reference) | – | – | – | – | – | – | – |
| Female | 1.88 (0.73 to 4.85) | 1.59 (0.58 to 4.40) | 1.92 (0.68 to 5.47) | 0.34 (0.05 to 2.06) | 1.64 (0.36 to 7.37) | 0.84 (0.30 to 2.38) | 2.98 (0.65 to 13.64) |
| Age (years) | |||||||
| 15–17 | 0.98 (0.13 to 7.54) | 0.36 (0.07 to 1.75) | 0.07 (0.01 to 0.57)* | – | 1.08 (0.18 to 6.38) | 1.66 (0.40 to 6.90) | – |
| 18–24 | 1.19 (0.46 to 3.08) | 1.91 (0.93 to 3.91) | 0.91 (0.38 to 2.18) | 0.74 (0.30 to 1.83) | 1.65 (0.80 to 3.42) | 1.89 (0.68 to 5.20) | 0.77 (0.19 to 3.17) |
| 25–39 | 0.99 (0.54 to 1.83) | 1.10 (0.57 to 2.09) | 0.81 (0.45 to 1.45) | 0.85 (0.32 to 2.23) | 1.49 (0.87 to 2.54) | 1.60 (0.69 to 3.73) | 1.84 (0.56 to 6.05) |
| 40–54 (reference) | – | – | – | – | – | – | – |
| ≥55 | 8.99 (2.11 to 38.39)** | 1.13 (0.33 to 3.85) | 0.60 (0.22 to 1.66) | 0.68 (0.20 to 2.32) | 3.53 (1.41 to 8.82)** | 0.46 (0.15 to 1.37) | 0.07 (0.00 to 1.59) |
| Income | |||||||
| Low (reference) | – | – | – | – | – | – | – |
| Moderate | 1.65 (0.74 to 3.65) | 0.63 (0.36 to 1.10) | 0.78 (0.38 to 1.59) | 1.80 (0.80 to 4.06) | 1.63 (0.82 to 3.23) | 2.91 (1.48 to 5.70)** | 1.09 (0.26 to 4.58) |
| High | 0.46 (0.21 to 0.99)* | 1.41 (0.84 to 2.38) | 2.99 (1.60 to 5.59)*** | 2.83 (1.24 to 6.45)* | 3.08 (1.67 to 5.65)*** | 3.05 (1.65 to 5.64)*** | 1.33 (0.28 to 6.25) |
| Education | |||||||
| Illiterate or < primary (reference) | – | – | – | – | – | – | – |
| Some/completed primary | 0.61 (0.16 to 2.39) | 0.86 (0.27 to 2.80) | 1.05 (0.35 to 3.16) | 0.86 (0.14 to 5.43) | 0.53 (0.18 to 1.59) | 0.72 (0.20 to 2.64) | 2.04 (0.21 to 19.53) |
| Secondary or higher | 0.46 (0.11 to 1.95) | 1.06 (0.32 to 3.58) | 1.66 (0.51 to 5.39) | 0.36 (0.06 to 2.22) | 0.40 (0.13 to 1.17) | 0.38 (0.11 to 1.35) | 4.32 (0.33 to 56.98) |
| Concurrent use of HR/RYO | |||||||
| FM-only (reference) | – | – | – | – | – | – | – |
| FM+RYO | 4.59 (1.81 to 11.66)** | 0.36 (0.18 to 0.72)** | 0.39 (0.18 to 0.86)* | 0.45 (0.19 to 1.03) | 1.82 (0.93 to 3.56) | 2.23 (0.96 to 5.19) | 0.71 (0.23 to 2.14) |
| Heaviness of Smoking Index | |||||||
| 0 (reference) | – | – | – | – | – | – | – |
| 1–6 | 1.76 (0.86 to 3.61) | 1.39 (0.81 to 2.40) | 0.89 (0.45 to 1.74) | 2.07 (1.03 to 4.13)* | 1.88 (1.09 to 3.25)* | 1.18 (0.67 to 2.10) | 1.84 (0.57 to 5.91) |
*p<0.05; **p<0.01; ***p<0.001.
FM, factory-made; HR, hand-rolled; RYO, roll-your-own.