Attitudes (mean (SD)) towards tobacco smoking and e-cigarettes by experimental group
| Control (n=157) | Flavoured ads (n=166) | Non-flavoured ads (n=148) | Total (n=471) | |
|---|---|---|---|---|
| Appeal of tobacco smoking | 1.36 (0.58) | 1.38 (0.64) | 1.42 (0.62) | 1.38 (0.61) |
| Appeal of using e-cigarettes | 1.73 (0.85) | 1.73 (0.89) | 1.68 (0.83) | 1.71 (0.86) |
| Perceived harm of smoking tobacco cigarettes | 4.19 (0.53) | 4.04 (0.71) | 4.11 (0.67) | 4.11 (0.64) |
| Appeal of e-cigarette adverts | – | 2.12 (0.56) | 1.94 (0.53) | 2.03 (0.55) |
| Interest in buying e-cigarettes | – | 1.75 (0.62) | 1.48 (0.53) | 1.63 (0.59) |