Table 3

Adjusted ORs for snus awareness and receptivity

Aware of snus† (n=3434)Tried snus (n=5,077)Ever used snus‡ (n=5077)
Dependent variableAdjusted OR (95% CI)Adjusted OR (95% CI)Adjusted OR (95% CI)
Gender
Male2.18 (0.97 to 4.89)6.88* (3.05 to 15.53)12.27* (2.78 to 54.17)
Female1.001.001.00
Age group (3 level), years
 18–300.84 (0.30 to 2.38)11.01* (4.38 to 27.69)7.21* (1.49 to 34.81)
 31–491.02 (0.34 to 3.08)4.34* (2.06 to 9.14)2.93 (0.92 to 9.31)
 50–651.001.001.00
Race/ethnicity
 White/non-Hispanic1.41 (0.55 to 3.65)2.37* (1.05 to 5.36)4.70 (0.99 to 22.25)
 Minority1.001.001.00
Education (2 level)
 Less than BA3.27* (1.35 to 7.92)2.67* (1.20 to 5.97)4.79* (1.31 to 17.53)
 BA or more1.001.001.00
Smoking status
 Current smoker4.01* (1.84 to 8.71)7.99* (4.02 to 15.87)1.87 (0.60 to 5.88)
 Former/non-smoker1.001.001.00
CSLT status
 Current user5.70* (1.77 to 18.40)6.68* (3.02 to 14.80)7.24* (2.02 to 25.99)
 Not a current user1.001.001.00
  • *p<.05.

  • †Includes values for phone respondents only.

  • ‡Combines former users and current users.

  • CSLT, conventional smokeless tobacco.