Table 1

Policies, specifications and effect sizes used in Abridged SimSmoke

PolicySpecificationDescriptionEffect size (% effect)*Ranges for
sensitivity analysis*
Long-term
multiplier*
Awareness
adjustor†
Urban
adjustor‡
Tax as a per cent of retail price of cigarettesTax as a per cent of priceExcise tax in MPOWER, uses arc elasticity formulaBased on price elasticities, −0.15 for HICs and −0.2 for MICs and LICs(−25%, +25%)2NoNo
Smoke-free air laws
 Ban in all indoor workplacesMPOWERBan in all indoor private workplaces6%(−50%, +50%)1.41.5Yes
 Ban in indoor offices onlyMPOWERBan, except ventilated workplaces4%(−50%, +50%)1.41.5Yes
 Ban in health facilities, univ, govt. facilities (2 of 3)MPOWERBan in work areas only2%(−50%, +50%)1.41.5Yes
 Restaurants: smoke-free in all indoor areasMPOWER2%(−50%, +50%)1.41.5Yes
 Pubs and bars: smoke-freeMPOWER type1%(−50%, +50%)1.41.5Yes
 EnforcementMPOWER: 0–1025% of effect depends on % enforcement (of 10)    
 PublicityBased on level of tobacco control funding25% of above effect depends on publicity    
Mass media campaigns (policies are mutually exclusive)
 Highly publicised campaignMPOWER: Campaign funds and media campaignTobacco control spending ≥US$0.50 per capita and media campaign6.5% reduction(−50%, +50%)1.21No
 Moderately publicised campaignMPOWER: Campaign funds and media campaignTobacco control spending is ≥$0.05 and <US$0.50 per capita, w/agency for tobacco control3.5% reduction(−50%, +50%)1.21No
 Low publicised campaignMPOWER: Campaign funds and agency for tobacco controlIf tobacco control spending is <US$0.05 per capita, w/agency for tobacco control1% reduction(−50%, +50%)1.21No
Marketing bans¶
 Ban on direct and indirect marketingMPOWER: score=4Ban on all direct and indirect advertising5%(−50%, +50%)1.32No
 Ban on advertisingMPOWER: score=3Ban on all direct advertising3%(−50%, +50%)1.32No
 Partial ban on advertisingMPOWER: score=2Ban on some direct or indirect advertising1%(−50%, +50%)1.32No
 EnforcementMPOWER: 0–100–1.050% of effect depends on enforcement   
Health warnings¶
 CompleteMPOWER: score=4Bold and graphic, and covers 50% of package1%(−50%, +50%)32No
 StrongMPOWER: score=3Warning 30–50% of package0.75%(−50%, +50%)32No
 WeakMPOWER: score=2Small warning, <30% of package0.50%(−50%, +50%)32No
Cessation treatment policies**
 Nicotine replacement therapyMPOWER: NRT is provided by general store or pharmacy (no Rx)Designates if sold by pharmacy or general store and if prescription is requiredPrev. reduced 0.667% if available at w/out Rx, 0.334% if Rx(−75%, +75%)2.51.5Yes
 Bupropion and vareniclineMPOWER: If Bupropion or Varenicline is provided by RxDesignates if sold by pharmacy with prescriptionPrev. reduced 0.334%(−75%, +75%)2.51.5Yes
 Provision of treatmentsType of facilities: primary care, hospitals, health professionals, community and otherMPOWER: 0=None, Yes in some=0.125, Yes in most=0.5If provided in in most, prevalence reduced 2.25%(−75%, +75%)2.51.5Yes
 Quitline typeMPOWER: 0=None, 1=YesOperating active quitlinePrev. reduced 0.5%(−75%, +75%)2.51.5Yes
 Overall effectPublicity based on tobacco control fundingCampaign publicised, w/all above policiesPrev. reduced 4.75%, 25% of effect depends on publicity(−75%, +75%)2.51.5Yes
  • *Short-term effect size is defined as the relative percentage change in smoking prevalence in first 5 years of policy implementation. The long-term effect is short-term-effect multiplied by the long-term multiplier, adjusted by awareness and urban status adjustors. We also provide ranges for the effect sizes, which are measured as percentage variation in the effect sizes compared to the level in the preceding column.

  • †The awareness adjustor is multiplied by the effect size for low-income and middle-income countries.

  • ‡The urban adjustor reduces the effect to reflect the percentage of the rural population not affected by the policies indicated.

  • §See Levy et al7 for a description of the calculations.

  • ¶Categories are mutually exclusive categories.

  • **Effects are additive over policies.

  • HIC, high-income country; LIC, low-income country; MIC, middle-income country; NA, not applicable; NRT, nicotine replacement therapy.