Sample characteristics of current smokers 18 years and older in Omaha, Nebraska USA (n=947)
| Variables | % or Mean (range) |
|---|---|
| Craving | 8.5 (3–15) |
| POS marketing | |
| Displays | 3.1 (1–5) |
| Ads | 2.8 (1–5) |
| Promotions | 3.1 (1–5) |
| HSI | 3.3 (1–6) |
| Sex | |
| Male | 57.4 |
| Female | 42.6 |
| Age | |
| 18–24 | 7.9 |
| 25–39 | 21 |
| 40–54 | 36.8 |
| 55+ | 34.3 |
| Race/ethnicity | |
| Non-Hispanic White | 66.1 |
| Non-Hispanic Black | 24 |
| Hispanic | 3.1 |
| Other | 6.9 |
| Income ($1000) | 31 (5–75) |
| Education | |
| Less than high school | 10.2 |
| High school graduate | 39.8 |
| Some college | 36.8 |
| College graduate | 13.2 |
| Frequency of visits to stores | |
| Sometimes | 11.7 |
| Frequently | 36.6 |
| Always | 51.6 |
| Method of recruitment | |
| Random digit dialling | 45.5 |
| Other | 54.5 |
HSI, Heaviness of Smoking Index; POS, the point-of-sale.