RRP and expected RRP of four BAT brands, 2010–2014
| Brand segment | Brand name | January 2010 | April 2010 | January 2011 | January 2012 | January 2013 | January 2014 | |
|---|---|---|---|---|---|---|---|---|
| Budget | Pall Mall Red Baseline 20 | RRP (GST included) | Not available | $12.00 | $13.80 | $15.60 | $16.00 | |
| RRP (GST excluded) | $10.43 | $12.00 | $13.57 | $13.91 | ||||
| Excise tax (CPI adjusted) | $7.72 | $8.84 | $9.80 | $10.87 | ||||
| Expected RRP (GST excluded)* | $12.35 | $13.68 | $14.68 | $15.79 | ||||
| Difference in RRPs | $(1.92) | $(1.68) | $(1.11) | $(1.87) | ||||
| Mainstream | Holiday Red 20 | RRP (GST Included) | $10.30 | $10.30 | $12.60 | $14.40 | $16.20 | $18.00 |
| RRP (GST excluded) | $9.16 | $9.16 | $10.96 | $12.52 | $14.09 | $15.65 | ||
| Excise tax (CPI adjusted) | $6.29 | $6.92 | $7.72 | $8.84 | $9.80 | $10.87 | ||
| Expected RRP (GST excluded) | $9.16 | $9.78 | $10.64 | $11.89 | $12.87 | $13.96 | ||
| Difference in RRPs | – | $(0.63) | $0.32 | $0.64 | $1.21 | $1.69 | ||
| Premium | Rothmans King Size 25 | RRP (GST included) | $14.90 | $14.90 | $17.90 | $20.00 | $22.40 | $24.90 |
| RRP (GST excluded) | $13.24 | $12.91 | $15.57 | $17.39 | $19.48 | $21.65 | ||
| Excise tax (CPI adjusted) | $7.86 | $8.65 | $9.65 | $11.05 | $12.25 | $13.61 | ||
| Expected RRP (GST excluded) | $13.24 | $14.03 | $15.13 | $16.77 | $18.02 | $19.43 | ||
| Difference in RRPs | – | $(1.12) | $0.44 | $0.62 | $1.46 | $2.22 | ||
| RYO | Port Royal Original 30 g | RRP (GST included) | $21.30 | $21.30 | $28.50 | $32.80 | $35.90 | $39.70 |
| RRP (GST excluded) | $18.93 | $18.93 | $24.78 | $28.52 | $31.22 | $34.52 | ||
| Excise tax (CPI adjustment) | $11.79 | $14.79 | $16.51 | $18.90 | $20.95 | $23.27 | ||
| Expected RRP (GST excluded) | $18.93 | $21.93 | $23.77 | $26.48 | $28.60 | $30.99 | ||
| Difference in RRPs | – | $(2.99) | $1.02 | $2.04 | $2.62 | $3.53 | ||
*The expected RRP is calculated using the January 2010 GST exclusive RRP as the base price. The excise tax component from the previous year is multiplied by 10% and the total price adjusted for the CPI (1.64% in 2011, 4.49% in 2012, 0.86% in 2013 and 1.28% in 2014).
BAT, British American Tobacco; CPI, consumer price index; GST, Goods and Services Tax; RRP, recommended retail price; RYO, roll your own.