Tobacco ads | Branded advertisements for cigarettes, cigars and pipe tobacco |
Cessation ads | Branded advertisements for cessation services or products |
Other ads | Tobacco-related content in advertisements for other goods and services and political advocacy ads |
Agriculture | News stories about tobacco growing or tobacco farmers |
Business | News stories about business operations of tobacco companies, such as plant openings and closures, economic performance, and new product launches. |
Cartoon | Comic strip or other cartoons, including editorial cartoons |
Consumption data | News stories about quantities of tobacco consumed in Quebec or elsewhere, without reference to health |
Crime | News stories about criminal activity related to tobacco use, including theft and the sale of contraband cigarettes |
Editorial | Analysis and opinion offered by editorial writers and columnist, other than medical or health columnists |
Fire | News stories about cigarette-caused fires |
Health | News stories, medical, health and advice columns which cite health in the context of tobacco use, including the effects of second-hand smoke or concerns about young people smoking |
Letter | Letters to the editor |
Litigation | News stories about lawsuits against tobacco companies |
Personality | News stories about the smoking behaviour of named individuals, including politicians, officials and celebrities |
Pipes | News stories about pipe smoking, pipe smoking contests, pipe collections, etc |
Smoke-free places | News stories about restrictions on smoking, whether or not health is cited as a rationale for these measures |
Tax | News stories about tax levels on cigarettes, other than those for which health reasons are provided |
Other | News stories about about beauty contests, smokers’ rights, the use of tobacco in comparison with other substances such as marijuana, and other miscellaneous subjects |
Illegible or missing | Files whose content could not be deciphered and stories identified on the tracking sheets but not found in the collection |