Log–log regression measuring the effect of cigarette and little cigar prices on per capita little cigar sales, Q4 2011–Q4 2013*
| Coefficient (SE) | |||
|---|---|---|---|
| Per capita little cigar pack sales (20 sticks) | C-stores | FDMs | C-stores and FDMs combined |
| Little cigar price index | −2.50† (0.35) | −1.20† (0.20) | −3.17† (0.34) |
| Cigarette price index | 2.15‡ (0.96) | −1.69† (0.34) | 2.73† (0.83) |
| N | 257 | 380 | 235 |
| Adjusted R2 | 95% | 98% | 96% |
†p<0.01; ‡p<0.05.
*State fixed effects were used to control for state-level differences, and year and quarter indicators were used to control for trends and seasonality, respectively.
C-stores, convenience stores; FDMs, food, drug and mass merchandisers.