Table 2

Log–log regression measuring the effect of cigarette and little cigar prices on per capita little cigar sales, Q4 2011–Q4 2013*

Coefficient (SE)
Per capita little cigar pack sales
(20 sticks)
C-storesFDMsC-stores and FDMs combined
Little cigar price index−2.50†
Cigarette price index2.15‡
Adjusted R295%98%96%
  • †p<0.01; ‡p<0.05.

  • *State fixed effects were used to control for state-level differences, and year and quarter indicators were used to control for trends and seasonality, respectively.

  • C-stores, convenience stores; FDMs, food, drug and mass merchandisers.