Table 3

Number of newspaper items per category in four Quebec French-language newspapers, 1950–1989

1950–19541955–19591960–19641965–19691970–19741975–19791980–19841985–1989TotalTotal (%)
Number of newspaper items1333101510389829511017136520649765100
Prosmoking
 Tobacco ads685612543412313358425173352136
‘Anti-smoking’
 Health143196279328365363441715283029
 Smoke free spaces371777753865656
 Cessation ads71971840431251
 Fire2133781105581
Subtotal1742062833443974595661149357837
Unknown
 Business94255280432332774264
 Letter153646801502913
 Crime1072820213877532813
 Tax44171316111651622302
 Cartoon30683353054472132
 Other ads523430197128372082
 Editorial119766921781472
 Agriculture3419181915116171391
 Consumption data27192111151212151321
 Personality11691216821361191
 Pipe209358563591
 Litigation2611221330.3
 Other402119253830541393664
 Missing/illegible23153107220.2
Subtotal474197212226241200374742266627
Total1333101510389829511017136520649765100
News stories about health containing denial-doubt24482722101111144
As percentage of all health items17%24%10%7%3%0.3%0.2%2%5%