TableĀ 1

Interviewed key informants

Face-to-face interviews (n=4)Telephone interviews (n=8)
Policy officer 1 from the tobacco team of the Ministry of Health, Welfare and SportPolicy officer 3 from the tobacco team of the Ministry of Health, Welfare and Sport
Policy officer 2 from the tobacco team of the Ministry of Health, Welfare and SportChair of the non-smokers association Clean Air Netherlands (CAN)
Managing director of the national Expert Centre on Tobacco Control STIVOROSecretary general of the European Network for Smoking Prevention (ENSP)
Vice chair of the Dutch cigarette industry association and current chair of the Dutch fine-cut tobacco industry associationHead of Strategy and Communication of STIVORO
President of the International Network of Women Against Tobacco (INWAT) and member of the ENSP
International academic expert 1 on health warnings
International academic expert 2 on health warnings
International academic expert 3 on health warnings