Susceptibility and willingness to try a branded pack among secondary school students who never smoked
| Susceptibility to smoke | Willingness to try a branded pack | |||||||
|---|---|---|---|---|---|---|---|---|
| OR | (95% CI) | AOR | (95% CI) | OR | (95% CI) | AOR | (95% CI) | |
| Gender (ref=male) | 1.21† | (1.04 to 1.41) | 1.45‡ | (1.23 to 1.72) | 0.93 | (0.78 to 1.11) | 1.00 | (0.80 to 1.25) |
| Age | ||||||||
| 12 and younger | 1 | 1 | 1 | 1 | ||||
| 13 | 1.34† | (1.03 to 1.73) | 1.24 | (0.92 to 1.68) | 0.87 | (0.69 to 1.09) | 0.81‡ | (0.67 to 0.99) |
| 14 and older | 1.90§ | (1.40 to 2.60) | 1.49 | (1.01 to 2.20) | 1.01 | (0.76 to 1.33) | 0.86 | (0.63 to 1.17) |
| Parental education level (years) | ||||||||
| ≤7 | 1 | 1 | 1 | 1 | ||||
| 8–12 | 0.79 | (0.56 to 1.14) | 0.72 | (0.49 to 1.07) | 1.09 | (0.72 to 1.63) | 0.93 | (0.60 to 1.44) |
| ≥12 | 0.68 | (0.46 to 1.00) | 0.67 | (0.45 to 1.01) | 1.09 | (0.71 to 1.66) | 0.98 | (0.64 to 1.49) |
| Either parents smokes | 1.37§ | (1.15 to 1.63) | 1.31‡ | (1.07 to 1.61) | 1.42§ | (1.25 to 1.62) | 1.23† | (1.05 to 1.43) |
| Any sibling smokes | 1.82§ | (1.44 to 2.31) | 1.33† | (1.02 to 1.75) | 1.64§ | (1.32 to 2.05) | 1.29 | (0.98 to 1.70) |
| Any friend smokes | 2.58§ | (2.08 to 3.21) | 2.22§ | (1.69 to 2.92) | 1.55§ | (1.29 to 1.87) | 1.56§ | (1.30 to 1.88) |
| Sensation seeking | 1.60§ | (1.43 to 1.78) | 1.52§ | (1.33 to 1.75) | 1.40§ | (1.27 to 1.55) | 1.30§ | (1.15 to 1.47) |
| Marketing receptivity | ||||||||
| 1=Not receptive | 1 | 1 | 1 | 1 | ||||
| 2=High PoS exposure or some brand awareness | 1.97§ | (1.60 to 2.42) | 1.65§ | (1.27 to 2.14) | 1.60§ | (1.26 to 2.02) | 1.45‡ | (1.15 to 1.83) |
| 3=High brand awareness | 2.02§ | (1.52 to 2.68) | 1.64‡ | (1.24 to 2.18) | 2.76§ | (2.00 to 3.80) | 2.38§ | (1.69 to 3.34) |
| 4=Ownership of branded merchandise | 4.65§ | (3.47 to 6.23) | 2.95§ | (2.04 to 4.27) | 3.07§ | (2.00 to 4.71) | 2.20§ | (1.45 to 3.35) |
†p<0.05;
‡p<0.01;
§p<0.001.
PoS, point of sale.