Characteristics of the sample of Argentine secondary school students
| Variable | Total (n=3172) |
|---|---|
| n (%) | |
| Gender | |
| Female | 1335 (42.4) |
| Age (years) | |
| ≤12 | 1341 (42.3) |
| 13 | 1170 (36.9) |
| ≥14 | 658 (20.8) |
| Parental education (years) | |
| ≤7 | 204 (7.4) |
| 8–12 | 1265 (46.1) |
| ≥12 | 1275 (46.5) |
| Household and peer smoking | |
| Either parent smokes | 1334 (42.1) |
| Any sibling smokes | 459 (14.5) |
| One or more best friends smoke | 1350 (42.8) |
| Personal smoking involvement | |
| Never-smoker, not susceptible | 1537 (42.4) |
| Never-smoker, susceptible | 656 (26.5) |
| Tried smoking, not current | 665 (21.1) |
| Current smoker | 314 (10.0) |
| Frequency of visiting stores | |
| Never/sometimes (0–1) | 1653 (53.1) |
| Often/very often (2–6) | 1462 (46.9) |
| Brands correctly recalled | |
| None | 2015 (63.5) |
| 1 brand | 534 (16.9) |
| 2 brands | 404 (12.7) |
| 3 brands | 219 (6.9) |
| Ownership of branded merchandise | 276 (8.8) |
| Marketing receptivity index | |
| 1=Not receptive | 1050 (33.7) |
| 2=High PoS exposure OR some brand awareness | 1253 (40.2) |
| 3=High brand awareness | 535 (17.2) |
| 4=Ownership of branded merchandise | 276 (8.9) |
PoS, point of sale.