Stick appearance | Mean appeal rating* | ||||||||
---|---|---|---|---|---|---|---|---|---|
Daily smoker (n=249) | Intermittent smoker (n=64) | Male (n=155) | Female (n=158) | European/other (n=284) | Māori/Pacific (n=29) | 18–34 (n=115) years | 35–54 (n=132) years | 55+ (n=66) years | |
Typical | 2.70 | 2.52 | 2.42 | 2.90 | 2.66 | 2.65 | 2.62 | 2.57 | 2.91 |
Feminine | 1.35 | 1.09 | 0.88 | 1.37* | 1.19 | 0.49 | 1.48 | 0.99 | 0.78 |
Smoking kills | −0.81 | −1.49† | −0.77 | −1.12 | −0.93 | −1.21 | −0.57 | −0.96 | −1.61‡ |
Yellow-brown | −0.94 | −0.24† | −0.39 | −1.20‡ | −0.76 | −1.13 | −0.71 | −0.71 | −1.13 |
Slimy green | −1.02 | −0.77‡ | −0.39 | −1.38‡ | −0.91 | −0.75 | −0.44 | −0.93 | −1.61‡ |
Life lost | −1.16 | −1.96† | −1.12 | −1.53 | −1.30 | −1.55 | −1.01 | −1.28 | −1.96 |
*On an 11-point scale from −5=very unattractive to +5=very attractive.
†Difference between groups significant at p<0.10.
‡Difference between groups significant at p<0.05.