Functions of flavours in smokeless tobacco products
| Strategic functions of flavours in ST products | Flavours and flavoured product examples |
|---|---|
| Appeal to youth | Mint/Happy Days Cherry/Good Luck |
| Attract new users | Mint/Happy Days Mint/Skoal Bandits |
| Appeal to cigarette smokers | Mint/Good Luck Menthol/Red Seal |
| Mask tobacco taste/‘bite’ | Cherry, mint/Good Luck |
| Create anaesthetic effect/reduce pain | Sugars, mint/Good Luck Menthol/Red Seal |
| Modify nicotine delivery/affect pH | Sugar, menthol/Red Seal |
| Influence bacterial content (affecting shelf life, NNN/NNK levels) | Wintergreen/DiamondBack |
| Stimulate nervous system/increase perception of impact | Wintergreen/DiamondBack Coffee/Revved Up |
| Appeal to experienced users | Wintergreen/DiamondBack |
| Appeal to men/masculinity | Bourbon, Wintergreen/Diamondback |
| Create perception of novelty or innovation/extend product lines | Crisp Blend/Skoal X-tra Long Cut |
NNK, nicotine-derived nitrosamine ketone; NNN, nitrosonornicotine.