Table 1

Demographic characteristics of smoker and non-smoker samples, 2013 Tips evaluation

CharacteristicCigarette smokersNon-smokers
Unweighted (%)*Weighted (%)†Unweighted (%)*Weighted (%)†
Standard-dose markets
(n=2525)
Higher-dose markets
(n=3208)
Standard-dose markets
(n=2525)
Higher-dose markets
(n=3208)
Standard-dose markets
(n=1476)
Higher-dose markets
(n=1367)
Standard-dose markets
(n=1476)
Higher-dose markets
(n=1367)
Age
 18–245.53.813.513.57.64.713.513.5
 25–3416.410.317.017.015.112.417.017.0
 35–5440.643.135.735.733.831.735.735.7
 55+37.542.8§33.833.843.551.2§33.833.8
Gender
 Male36.230.648.748.740.936.948.748.7
 Female63.869.4§51.351.359.163.1‡51.351.3
Race/ethnicity
 White, non-Hispanic79.184.974.174.180.082.974.174.1
 Black, non-Hispanic6.85.111.011.05.35.911.011.0
 Hispanic7.94.99.99.99.16.09.99.9
 Other, non-Hispanic6.15.1§4.94.95.65.2‡4.94.9
Educational attainment
 Less than high school7.56.514.814.83.75.014.814.8
 High school graduate26.225.831.131.121.819.231.131.1
 Some college47.247.531.631.633.736.231.631.6
 College graduate or more19.220.222.522.540.939.722.522.5
Annual household income
 Less than $20 00025.022.823.623.212.712.614.715.1
 $20 000–$49 99937.437.831.231.630.531.228.229.3
 $50 000–$99 99930.230.536.132.237.038.338.038.4
 $100 000 or more7.48.99.112.9‡19.818.019.017.2
TV hours per day
 1 or more hours89.189.687.387.485.390.6§86.988.9
Children in the household
 1 or more33.631.0‡37.436.931.228.135.837.2
Has a chronic condition, non-mental
 Yes71.579.5§67.171.270.379.0§63.469.3
Has a mental health condition
 Yes32.134.7‡28.232.2‡20.722.217.722.2
Another smoker in the household
 Yes44.846.446.249.010.416.6§10.815.7‡
  • *Unweighted statistics represent raw proportions of each characteristic in the sample.

  • †Weighted statistics represented adjusted proportions that have been weighted to reflect US Census benchmarks of the population in the higher-dose markets and standard-dose markets.

  • ‡p<0.05.

  • §p<0.01, respectively, for statistically significant difference between higher-dose markets and standard-dose markets.

  • Tips, Tips From Former Smokers; TV, television.