Table 2

Adjusted logistic regression of NAS brand preference on sociodemographics, substance/tobacco use, harm perceptions and mental, physical and behavioural health among current cigarette smokers; Population Assessment of Tobacco and Health, 2013–2014 (n=10 289*)

 NAS brand preference
aOR (95% CI)
Sociodemographics
Age
 18–341.54 (1.08 to 2.20)
 Over 34Ref.
Gender
 Male1.57 (1.15 to 2.14)
 FemaleRef.
Race
 White2.39 (1.44 to 3.96)
 Non-WhiteRef.
Highest education completed
 Less than collegeRef.
 At least some college3.06 (2.15 to 4.36)
Sexual identity
 HeterosexualRef.
 Lesbian, gay, bisexual, ‘other’ or ‘questioning’2.07 (1.22 to 3.51)
Substance use
Past 30-day marijuana use
 NoRef.
 Yes1.87 (1.31 to 2.65)
Past 30-day alcohol use
 NoRef.
 Yes1.57 (1.12 to 2.21)
Tobacco harm perceptions
Own cigarette brand is less harmful than other brands
 NoRef.
 Yes22.82 (15.98 to 32.59)
Frequency of thoughts about harm of your tobacco use
 Never/rarelyRef.
 Sometimes1.32 (0.90 to 1.93)
 Often/very often1.84 (1.20 to 2.83)
  • *Participants excluded from the adjusted regression in Table 2 due to listwise deletion from missing variables did not significantly differ by cigarette brand (NAS vs other): 2.68% (2.33% to 3.10%) of NAS smokers were excluded and 1.92% (0.84% to 4.31%) of other brand smokers were excluded from the regression in Table 2 (p=0.4007).

  • aOR, adjusted OR; NAS, Natural American Spirit.