Table 2

Latent classes of California voters

	Supporters	Opposers	Swing Voters
Per cent of sample	61%	29%	10%
Support ban on e-cigarettes where smoking is not allowed	100%	0%	100%
Support taxing e-cigarettes	94%	0%	40%
Support licensing stores	100%	0%	22%
Support restrictions on flavours	79%	0%	25%
Age group				ns
18–24	10	10	14
25–34	15	20	21
35–44	17	14	12
45–54	18	18	18
55–64	18	16	18
65+	21	23	19
Female (%)	55	48	51	ns
Race/ethnicity				ns
White	58	50	59
African American	8	10	6
Hispanic	26	32	26
Asian	8	8	9
Education				χ²=28.9*
Less than high school	4	9	2
High school	16	22	18
Some college	28	31	42
College graduate	52	39	38
Income				χ²=27.3*
<20K	12	23	19
20–40	18	17	17
40–60	12	12	16
60–80	11	10	11
80–100	27	18	19
100+	10	12	8
% smoke every day or some days	8	22	16	χ²=33.1*
% conservative	20	28	32	χ²=10.0*
% liberal	29	22	22	χ²=6.2*

*p<0.05.
ns, nonsignificant.