Table 3

Exterior and interior advertising features, by location

Exterior advertisingTotal (%)School (%)Neighbourhood (%)p Value
Availability25.223.225.30.48
 Tobacco advertisement in general20.516.120.80.0015
 Cigarette brand advertisement0.370.390.370.97
 Zijing advertisement4.86.64.70.97
Size
 Small (<1 m)7.24.17.40.045
 Large (≥1 m)21.220.021.30.79
Overall advertisement impression0.60
 Discreet3.54.93.4
 Moderate10.36.310.6
 Obvious10.111.210.0
Interior advertising
 Branded shelving units2.03.21.90.55
 Branded signs15.58.315.9<0.0001
 Branded displays0.1700.18
  • p Value for comparison between schools and neighbourhoods.