Exterior advertising | Total (%) | School (%) | Neighbourhood (%) | p Value |
---|---|---|---|---|
Availability | 25.2 | 23.2 | 25.3 | 0.48 |
Tobacco advertisement in general | 20.5 | 16.1 | 20.8 | 0.0015 |
Cigarette brand advertisement | 0.37 | 0.39 | 0.37 | 0.97 |
Zijing advertisement | 4.8 | 6.6 | 4.7 | 0.97 |
Size | ||||
Small (<1 m) | 7.2 | 4.1 | 7.4 | 0.045 |
Large (≥1 m) | 21.2 | 20.0 | 21.3 | 0.79 |
Overall advertisement impression | 0.60 | |||
Discreet | 3.5 | 4.9 | 3.4 | |
Moderate | 10.3 | 6.3 | 10.6 | |
Obvious | 10.1 | 11.2 | 10.0 | |
Interior advertising | ||||
Branded shelving units | 2.0 | 3.2 | 1.9 | 0.55 |
Branded signs | 15.5 | 8.3 | 15.9 | <0.0001 |
Branded displays | 0.17 | 0 | 0.18 | − |
p Value for comparison between schools and neighbourhoods.