Description of national tobacco control mass media expenditure and weighted individual level variables by survey period, in % with 95% CI, unless otherwise specified
| Total June 2008–February 2016 | June 2008–December 2010 | January 2011–December 2013 | January 2014–February 2016 | |
| Mass media expenditure (total in million £) | 43.2 | 15.2 | 14.0 | 14.1 |
| In the total population, N | 1 65 420 | 56 355 | 65 443 | 43 622 |
| Current smoking | 20.6 (20.4–20.8) | 22.1 (21.8–22.5) | 20.4 (20.1–20.7) | 19.0 (18.6–19.4) |
| In smokers, N | 37 013 | 13 120 | 14 331 | 8487 |
| Quit attempts | 10.3 (9.9–10.6) | 10.0 (9.5–10.6) | 10.4 (9.9–11.0) | 10.4 (9.7–11.1) |
| 2-month quit success in those who attempted to quit | 19.9 (18.5–21.3) | 20.2 (18.0–22.7) | 18.8 (16.7–21.1) | 21.0 (18.2–24.1) |
| Cessation aids use | 28.2 (27.4–29.1) | 18.7 (17.6–19.9) | 28.8 (27.5–30.2) | 42.6 (40.6–44.5) |
| Weekly spend tobacco (mean in £, 95% CI) | 20.9 (20.7 to 21.1) | 19.9 (19.5 to 20.2) | 21.1 (20.8 to 21.4) | 21.6 (21.2 to 22.0) |