Intentions for products between PM's tobacco aerosol research in the 1990s and 2000s and the MarkTen e-cigarette, produced by NuMark (a subsidiary of Altria)
| Early versions of PM's nicotine aerosol device | MarkTen |
|---|---|
| Truth Tobacco Industry Documents | Nu Mark website (2016)6062 |
| Ingredients: “tobacco extract aerosol nicotine solution formulation”63 | Ingredients: “tobacco-derived nicotine” |
| One goal of Ideal Smoke was to deliver nicotine without combustion.64 | E-vapour products like MarkTen “do not burn tobacco” |
| Tobacco Aerosol Research Project designed to “replace toxic components associated with smoke and tobacco”50 | E-vapour products like MarkTen “do not generate or emit smoke” |
| “Highly visible aerosol was produced”22 from CAG | E-vapour product “users inhale and exhale a vapor” |
| CAG designed for “nicotine delivered in an aqueous aerosol”65 | E-cigarettes like MarkTen have a cartridge that holds “liquid nicotine” |
| One goal of Ideal Smoke was to produce a ‘heat generated aerosol’64 | E-cigarettes like MarkTen have a cartomiser, “the heating element [that] vaporizes the liquid” |
| CAG was a method of “correlating the sensory response of nicotine as delivered in a cigarette to the sensory response of nicotine delivered in an aqueous aerosol.”65 | E-vapour products like MarkTen provide a “physical sensation similar to that of inhaled tobacco smoke.” |
| Vision 2 non-tobacco products produce a ‘smoke-like aerosol’ that “simulate[s] the aromatics of cigarette and cigar smoke.”50
Ideal Smoke product “satisfies the smoking ritual.”21 | E-vapour devices like MarkTen “delivers nicotine and provides a flavor and physical sensation similar to that of inhaled tobacco smoke.” |
| 1996: PM wanted to develop a device that provided “tobacco flavor and impact delivered in aerosol form.”17
PM's goals for aerosol generation in 2001: “find methods to deliver nicotine without burning it”42 | MarkTen e-cigarette “doesn't have any burned tobacco…Part of the solution that it delivers and aerosolizes is nicotine.”66 |
CAG, capillary aerosol generator; PM, Philip Morris.