Device characteristics, purchasing behaviour and preferred brands among established e-cigarette users,* 2013–2014 PATH Study Wave 1 Survey
| Overall | Non-daily e-cigarette use | Daily e-cigarette use | p Value | |
| % (95% CI), unweighted n=1575 | % (95% CI), unweighted n=942 | % (95% CI), unweighted n=633 | ||
| E-cigarette contains nicotine | 89.5 (88.1 to 90.9) | 88.2 (86.0 to 90.4) | 91.2 (88.9 to 93.6) | 0.0974 |
| Regular (or last) brand non-tobacco flavoured† | 67.4 (64.5 to 70.3) | 67.9 (64.0 to 71.9) | 66.6 (62.3 to 70.9) | 0.6473 |
| Usually buy e-cigarettes | ||||
| In person | 80.1 (77.8 to 82.4) | 80.2 (77.3 to 83.2) | 79.9 (76.0 to 83.8) | <0.0001 |
| From the internet | 13.8 (11.7 to 15.9) | 11.5 (9.0 to 13.9) | 17.0 (13.1 to 20.9) | |
| By telephone | 1.6 (0.9 to 2.3) | 1.6 (0.7 to 2.5) | ‡ | |
| I usually do not buy my own e-cigarettes | 4.5 (3.3 to 5.6) | 6.7 (4.9 to 8.5) | ‡ | |
| Usually buy e-cigarettes (among those who buy in person) | <0.0001 | |||
| A tobacco specialty shop or vape shop | 56.0 (52.3 to 59.6) | 49.4 (45.3 to 53.4) | 65.0 (60.1 to 69.8) | |
| A convenience store or gas station | 28.9 (25.7 to 32.1) | 35.4 (31.8 to 39.1) | 20.1 (15.4 to 24.8) | |
| Other | 15.1 (12.4 to 17.8) | 15.2 (12.0 to 18.4) | 15.0 (11.2 to 18.8) | |
| Top 10 brands§ | ||||
| Blu | 37.1 (34.7 to 39.6) | 41.2 (38.4 to 44.0) | 23.3 (18.8 to 27.7) | |
| NJOY | 8.6 (7.0 to 10.1) | 9.6 (7.7 to 11.4) | 5.2 (2.6 to 7.7) | |
| Logic | 4.7 (3.6 to 5.9) | 4.8 (3.6 to 6.0) | 4.5 (2.4 to 6.5) | |
| eGo¶ | 4.0 (3.2 to 4.9) | 2.2 (1.4 to 2.9) | 10.5 (7.8 to 13.1) | |
| eSmoke | 3.5 (2.6 to 4.4) | 3.5 (2.3 to 4.7) | 3.6 (1.8 to 5.3) | |
| ProVape | 3.1 (2.2 to 3.9) | 2.2 (1.5 to 3.0) | 5.8 (3.4 to 8.2) | |
| V2 Cigs | 2.9 (2.0 to 3.7) | 2.8 (1.8 to 3.7) | 3.2 (1.4 to 4.9) | |
| Mistic | 2.5 (1.7 to 3.4) | 2.7 (1.7 to 3.6) | ‡ | |
| Kangertech¶ | 2.3 (1.6 to 3.1) | 1.3 (0.7 to 1.9) | 5.9 (3.7 to 8.1) | |
| 21st Century Smoke | 2.2 (1.4 to 3.0) | 1.9 (1.1 to 2.6) | ‡ |
p Values for cigarette smoking status categories from χ2 test. Frequencies reflect unweighted data and percentages weighted data.
*Those who reported having used e-cigarettes ‘fairly regularly’ and now using e-cigarettes either ‘every day’ or ‘some days’.
†Respondents who reported their regular or last e-cigarette brand was flavoured to taste like menthol, mint, clove, spice, candy, fruit, chocolate, alcohol (such as wine or cognac) or other sweets.
‡Estimate was suppressed; the relative SE was >30%.
§Respondents were asked “What brand of e-cigarettes do you own?” and shown a list of common e-cigarette brands to choose from but could also select ‘some other brand’ and report the brand they own.
¶Brand names that were recoded based on the some other brand option.
PATH, Population Assessment of Tobacco and Health.