Percentage of correct recall at times 1 and 2 for each individual PWL and % change from time 1 to time 2
| PWLs | % correct recall time 1 | % correct recall time 2 | % change time 1 to time 2 | ||||||
| Image | Text | Message | Image | Text | Message | Image | Text | Message | |
| Congruent 1 | 90.7 | 59.3 | 79.6 | 85.2 | 38.9 | 72.2 | −5.5 | −20.4 | −7.4 |
| Congruent 2 | 88.9 | 31.5 | 83.3 | 87.0 | 22.2 | 63.0 | −1.9 | −9.3 | −20.3 |
| Congruent 3 | 88.9 | 51.9 | 77.8 | 81.5 | 29.6 | 75.9 | −7.4 | −22.3 | −1.9 |
| Congruent 4 | 72.2 | 25.9 | 53.7 | 77.8 | 24.1 | 66.7 | +5.6 | −1.8 | +13 |
| Incongruent 1 | 98.3 | 13.8 | 60.3 | 89.7 | 5.2 | 44.8 | −8.6 | −8.6 | −15.5 |
| Incongruent 2 | 94.8 | 41.4 | 60.3 | 87.9 | 22.4 | 65.5 | −6.9 | −19 | +5.2 |
| Incongruent 3 | 94.8 | 34.5 | 63.8 | 82.8 | 31.0 | 55.2 | −12 | −3.5 | −8.6 |
| Incongruent 4 | 72.4 | 29.3 | 44.8 | 77.6 | 25.9 | 44.8 | +5.2 | −3.4 | 0 |
| Overall | 87.6 | 36.0 | 65.5 | 83.7 | 24.9 | 61.0 | −3.9 | −11.1 | −4.5 |
PWL, pictorial health warning labels.