Characteristics of the top-listed product on tobacco price boards that had a FMC product listed first, 2013–2015
| 2013 (n=215) | 2014 (n=224) | 2015 (n=219) | |||
| % (reference) | % | Adjusted OR (95% CI), p value | % | Adjusted OR (95% CI), p value | |
| Market segment | |||||
| Super-value | 15.4 | 15.2 | 0.96 (0.66 to 1.41), p=0.837 | 27.9 | 2.11 (1.35 to 3.31), p=0.001 |
| Value | 4.2 | 6.7 | 1.75 (0.92 to 3.33), p=0.089 | 12.3 | 4.03 (1.96 to 8.29), p<0.001 |
| Mainstream | 14.4 | 21.4 | 1.68 (1.08 to 2.63), p=0.022 | 17.4 | 1.25 (0.80 to 1.96), p=0.324 |
| Premium | 66.1 | 56.7 | 0.66 (0.49 to 0.90), p=0.008 | 42.5 | 0.36 (0.25 to 0.50), p<0.001 |
| Company | |||||
| BATA | 48.4 | 58.0 | 1.53 (1.12 to 2.08), p=0.007 | 40.2 | 0.69 (0.50 to 0.96), p=0.028 |
| IT | 15.4 | 16.1 | 1.04 (0.77 to 1.40), p=0.800 | 26.0 | 2.28 (1.51 to 3.44), p<0.001 |
| PM | 35.8 | 23.7 | 0.54 (0.38 to 0.77), p=0.001 | 28.3 | 0.67 (0.47 to 0.97), p=0.034 |
| Other* | 0.5 | 2.2 | 4.91 (0.83 to 28.96), p=0.079 | 5.5 | 12.58 (1.55 to 102.29), p=0.018 |
| New product | 3.7 | 7.1 | 2.12 (0.88 to 5.11), p=0.096 | 11.4 | 4.03 (1.69 to 9.62), p=0.002 |
| Price discounted | 9.3 | 8.0 | 0.79 (0.43 to 1.45), p=0.439 | 15.1 | 1.60 (0.90 to 2.85), p=0.110 |
| Left-digit pricing used | |||||
| ‘Left-digit’ pricing ($0.95–$0.99) | 22.3 | 15.6 | 0.63 (0.38 to 1.03), p=0.066 | 30.6 | 1.43 (0.92 to 2.24), p=0.115 |
| Rounded number pricing ($0.00) | 11.6 | 18.3 | 1.97 (1.17 to 3.32), p=0.011 | 9.1 | 0.94 (0.48 to 1.82), p=0.843 |
| All others | 66.1 | 66.1 | 0.97 (0.68 to 1.37), p=0.846 | 60.3 | 0.75 (0.51 to 1.09), p=0.134 |
| Pack under $20 | 71.6 | 36.6 | 0.20 (0.14 to 0.28), p<0.001 | 35.6 | 0.20 (0.13 to 0.28), p<0.001 |
| Product bundling | |||||
| Single pack | 91.6 | 93.8 | 1.37 (0.72 to 2.62), p=0.337 | 93.6 | 1.33 (0.65 to 2.75), p=0.434 |
| Multibuy† | 7.9 | 6.3 | 0.78 (0.41 to 1.49), p=0.444 | 6.4 | 0.80 (0.38 to 1.66), p=0.547 |
| Carton | 0.5 | 0 | n/a | 0 | n/a |
| Pack size (single packs only) | (n=197) | (n=210) | (n=205) | ||
| 20s | 31.5 | 29.1 | 0.90 (0.63 to 1.30), p=0.584 | 45.4 | 1.91 (1.27 to 2.85), p=0.002 |
| 21s, 22s, 23s, 26s | 3.6 | 8.1 | 2.41 (1.05 to 5.57), p=0.039 | 3.9 | 1.15 (0.44 to 3.02), p=0.772 |
| 25s | 57.9 | 55.2 | 0.95 (0.69 to 1.30), p=0.748 | 39.5 | 0.48 (0.33 to 0.70), p<0.001 |
| 30s‡ | 4.1 | 4.8 | 1.16 (0.46 to 2.95), p=0.751 | 8.8 | 2.13 (0.93 to 4.88), p=0.072 |
| 40s and 50s§ | 3.1 | 2.9 | 1.09 (0.66 to 1.79), p=0.748 | 2.4 | 0.98 (0.50 to 1.92), p=0.949 |
All models adjusted for store type and area SES.
*Store type excluded from logistic regression analysis as brands from ‘other’ manufacturers were never observed as the top-listed product in small mixed businesses, newsagent/lottery outlets and tobacconists.
†Store type excluded from logistic regression analysis as multibuys were never observed in small-mixed business and only once in each of convenience stores, newsagent/lottery outlets and tobacconists.
‡SES excluded from logistic regression analysis as packs of 30s were never observed in stores in high-SES areas.
§Store type excluded from logistic regression analysis as packs of 40s or 50s were never observed in convenience stores, and rarely in newsagent/lottery outlets (twice) and tobacconists (once).
BATA, British American Tobacco Australia; IT, Imperial Tobacco; PM, Philip Morris; n/a, not applicable; SES, socioeconomic status.