Proportion of intervals containing tobacco by television channel
| Channel | Proportion of intervals containing tobacco (intervals containing tobacco content/total number of intervals coded) |
| Overall | 3% (751/27 083) |
| BBC1 | 3% (153/5214) |
| BBC2 | 2% (99/5167) |
| ITV | 2% (113/5456) |
| Channel 4 | 3% (189/5547) |
| Channel 5 | 3% (197/5699) |