Table 4

Mediation of association between pictorial warning exposure and quit intentions (n=2149)

Mediation pathMediated effect95% CI
Pictorial warning → negative affect → quit intentions0.160.14 to 0.19
Pictorial warning → negative affect → perceived risk → quit intentions0.020.01 to 0.02
Pictorial warning → reactance → quit intentions−0.04−0.06 to −0.02
Pictorial warning → reactance → perceived risk → quit intentions−0.01−0.02 to −0.01
  • Table reports standardised path coefficients for mediated effects. Mediators were measured at immediate post-test (negative affect, message reactance) or the week 2 follow-up survey (perceived risk). Quit intentions were measured at week 4.