Retailer attitudes, compliance and observations 7 months after Tobacco 21 became effective from the California Tobacco Retailer Poll
| Owners (n=481) | Managers (n=646) | Clerks (n=327) | Total (n=1454) | |
| Support, awareness and attitudes | ||||
| Awareness of Tobacco 21, % (95% CI) | 98.0 (96.6 to 99.3) | 99.0 (98.2 to 99.7) | 98.7 (97.4 to 100.0) | 98.6 (98.0 to 99.2) |
| Support for Tobacco 21, % (95% CI) | 56.7 (52.3 to 61.2) | 64.0 (60.2 to 67.7) | 59.8 (54.4 to 65.3) | 60.6 (58.1 to 63.2) |
| Agree that people who start smoking before 21 will become addicted to tobacco products, % (95% CI) | 60.2 (55.4 to 64.9) | 70.7 (66.9 to 74.4) | 66.1 (60.5 to 71.7) | 66.2 (63.6 to 68.8) |
| Compliance and training | ||||
| New minimum age-of-sale warning sign posted, % (95% CI) | 90.9 (88.2 to 93.5) | 94.2 (92.4 to 96.0) | 94.6 (92.1 to 97.1) | 93.2 (91.9 to 94.5) |
| Easy to train staff to comply with Tobacco 21, % (95% CI) | 87.5 (84.4 to 90.5) | 93.1 (91.2 to 95.1) | – * | 90.7 (89.0 to 92.5) |
| Easy to comply with Tobacco 21, % (95% CI) | 84.0 (80.6 to 87.3) | 90.8 (88.5 to 93.1) | 77.6 (72.9 to 82.3) | 85.6 (83.8 to 87.5) |
| Customer observations | ||||
| Individuals under 21 years of age complaints at least once a month, % (95% CI) | 58.9 (54.3 to 63.4) | 58.0 (54.0 to 61.9) | 56.2 (50.6 to 61.7) | 57.9 (55.3 to 60.5) |
| Observed ‘shoulder tap’ buys at least once a month, % (95% CI) | 24.1 (20.1 to 28.2) | 19.4 (16.3 to 22.6) | 31.1 (25.7 to 36.4) | 23.6 (21.3 to 25.9) |
*Clerks and cashiers were not asked questions regarding staff training.