Table 2

Overview of studies conducted by Philip Morris International (PMI) in support of its MRTP application

Study name	Methodology	Study year	Stated study goal
THS-PBA-01-US	Qualitative and quantitative	December 2012–June 2014	Development and validation of psychometric instruments for ‘Risk Perception’ and ‘Intent to Use for tobacco products’
THS-PBA-02-US	Qualitative	October-December 2013	Testing 9* potential ‘plain text’† messages
THS-PBA-03-US	Quantitative	October-December 2014	Testing three potential ‘plain text’ messages selected from THS-PBA-02-US
THS-PBA-04-US	Qualitative	December 2014	Testing five potential branded‡ communication materials with claims selected from THS-PBA-02-US
THS-PBA-05-RRC-US	Quantitative	July 2015	Testing three branded communication materials with claim #1 ‘Reduced risks of tobacco-related diseases’
THS-PBA-05-RRC2-US	Quantitative	September 2015	Testing three branded communication materials with the claim #2 ‘Reduced risk of harm’
THS-PBA-05-REC-US	Quantitative	December 2015	Testing three branded communication materials with the claim #3 ‘Reduced body’s exposure to harmful and potentially harmful chemicals’

*The table in the PMI document mentions 9 messages, but there were actually 13 different messages for phase I because there are two versions of some (A1, A2, B, C1, C2, D and so on). Phase II of the study tested seven messages.
†‘Plain text’ message describes the information communicated on the product.
‡Branded communication materials were brochure, pack, and direct mail piece with the iQOS commercial name and the Tobacco Sticks as HeatSticks with the Marlboro Brand.
MRTP, modified risk tobacco product.