Characteristics associated with HTP product awareness and use, among US adults, 2016 and 2017
| n | Aware of HTP | AOR† (95% CI) | Ever used HTP | AOR† (95% CI) | Currently use HTP | AOR† (95% CI) | |
| %/Mean (95% CI) | %/Mean (95% CI) | %/Mean (95% CI) | |||||
| Sex | |||||||
| Male | 5998 | 13.4 (12.3 to 14.5) | 1.67 (1.42 to 1.95)*** | 2.0 (1.6 to 2.6) | 1.34 (0.92 to 1.96) | 0.8 (0.6 to 1.2) | 1.13 (0.63 to 2.04) |
| Female | 5999 | 8.5 (7.7 to 9.3) | REF | 1.6 (1.3 to 2.0) | REF | 0.8 (0.5 to 1.0) | REF |
| Age (years) | |||||||
| 18–29 | 2069 | 13.9 (12.1 to 15.9) | 1.58 (1.26 to 1.97)*** | 3.0 (2.3 to 4.1) | 1.57 (0.92 to 2.66) | 1.5 (1.0 to 2.4) | 1.89 (0.89 to 4.00) |
| 30–44 | 2394 | 13.4 (11.9 to 15.1) | 1.50 (1.24 to 1.81)*** | 2.6 (2.0 to 3.4) | 1.34 (0.84 to 2.15) | 1.2 (0.8 to 1.8) | 1.16 (0.59 to 2.29) |
| 45+ | 7534 | 8.5 (7.8 to 9.2) | REF | 0.9 (0.7 to 1.2) | REF | 0.3 (0.2 to 0.5) | REF |
| Education | |||||||
| <High school | 622 | 12.6 (9.9 to 15.9) | 1.15 (0.79 to 1.66) | 3.6 (2.4 to 5.4) | 1.51 (0.72 to 3.17) | 1.6 (0.8 to 3.0) | 1.50 (0.46 to 4.93) |
| High school | 3121 | 10.7 (9.4 to 12.1) | 1.09 (0.86 to 1.39) | 1.8 (1.3 to 2.5) | 1.22 (0.64 to 2.34) | 0.9 (0.5 to 1.4) | 1.64 (0.61 to 4.43) |
| Some college | 3888 | 10.3 (9.2 to 11.5) | 0.95 (0.78 to 1.15) | 1.9 (1.4 to 2.4) | 1.21 (0.68 to 2.15) | 0.8 (0.5 to 1.1) | 0.99 (0.44 to 2.21) |
| College graduate or more | 4366 | 10.9 (9.9 to 12.0) | REF | 1.1 (0.8 to 1.5) | REF | 0.5 (0.3 to 0.8) | REF |
| Race/ethnicity | |||||||
| White, NH | 8794 | 10.2 (9.4 to 10.9) | REF | 1.3 (1.0 to 1.5) | REF | 0.4 (0.3 to 0.6) | REF |
| Black, NH | 1143 | 11.1 (9.2 to 13.4) | 1.08 (0.84 to 1.39) | 2.0 (1.3 to 3.0) | 1.39 (0.83 to 2.32) | 1.2 (0.7 to 1.9) | 2.54 (1.24 to 5.21)* |
| Hispanic | 1311 | 13.6 (11.5 to 15.9) | 1.09 (0.87 to 1.38) | 3.4 (2.4 to 4.8) | 2.09 (1.29 to 3.37)** | 1.6 (0.9 to 2.7) | 2.82 (1.36 to 5.86)** |
| Other, NH | 749 | 10.5 (7.9 to 13.7) | 1.00 (0.70 to 1.41) | 2.7 (1.5 to 4.8) | 2.57 (1.23 to 5.35)* | 1.5 (0.6 to 3.3) | 3.95 (1.29 to 12.07)* |
| Income | |||||||
| Less than $30 000 | 2770 | 12.7 (11.1 to 14.4) | 1.14 (0.88 to 1.48) | 3.2 (2.5 to 4.2) | 1.71 (0.92 to 3.19) | 1.5 (1.0 to 2.3) | 1.13 (0.50 to 2.57) |
| $30 000–$99 900 | 6102 | 10.3 (9.4 to 11.2) | 0.92 (0.75 to 1.13) | 1.8 (1.4 to 2.3) | 1.32 (0.73 to 2.41) | 0.7 (0.5 to 1.1) | 0.84 (0.40 to 1.79) |
| $100 000+ | 3125 | 10.5 (9.3 to 11.8) | REF | 0.9 (0.6 to 1.4) | REF | 0.4 (0.3 to 0.8) | REF |
| Cigarette smoking | |||||||
| Never | 6161 | 9.6 (8.7 to 10.6) | REF | 0.8 (0.5 to 1.1) | REF | 0.3 (0.2 to 0.6) | REF |
| Former | 3278 | 10.8 (9.6 to 12.1) | 1.21 (1.00 to 1.47) | 1.3 (0.9 to 1.9) | 1.20 (0.64 to 2.25) | 0.5 (0.3 to 1.1) | 1.25 (0.51 to 3.04) |
| Current | 2558 | 15.9 (14.1 to 17.9) | 1.16 (0.91 to 1.47) | 7.0 (5.7 to 8.5) | 1.96 (1.14 to 3.37)* | 3.1 (2.3 to 4.2) | 1.57 (0.81 to 3.04) |
| ENDS use | |||||||
| Never | 9485 | 9.3 (8.6 to 10.1) | REF | 0.4 (0.3 to 0.6) | REF | 0.2 (0.1 to 0.3) | REF |
| Former | 1578 | 15.0 (12.8 to 17.5) | 1.45 (1.14 to 1.85)** | 6.4 (4.9 to 8.2) | 11.51 (6.20 to 21.36)*** | 0.8 (0.4 to 1.6) | 4.04 (1.28 to 12.75)* |
| Current | 932 | 21.5 (18.3 to 25.0) | 1.78 (1.36 to 2.33)*** | 10.9 (8.6 to 13.7) | 14.87 (7.84 to 28.19)*** | 8.1 (6.1 to 10.7) | 35.97 (13.55 to 95.50)*** |
| Early adopter propensity‡ | 10 437 | 5.72 (5.56 to 5.88) | 1.08 (1.04 to 1.12)*** | 6.56 (6.15 to 6.98) | 1.13 (1.04 to 1.22)** | 6.97 (6.35 to 7.59) | 1.14 (1.02 to 1.28)* |
***P<0.001; **p<0.01; *p<0.05.
†Adjusted OR for sex, age, education, race/ethnicity, income, cigarette smoking, ENDS use and early adopter propensity.
‡Range from 3 to 12.
ENDS, electronic nicotine delivery systems; HTP, heated tobacco product; NH, non-Hispanic.