Table 6

Postexposure Intentions to quit among smokers who intend to quit within the next 30 days at baseline

Row #StudyPlan to quit in the next 30 daysPlan to quit in the next 6 monthsNo intention to quitTotal reduction
  • Note. Showing proportion of respondents among those who originally reported intention to quit within the next 30 days (100%) and then chose each answer postexposure to PMI proposed claims. The range indicates the lowest and highest number among the different messages/arms used in each study. PMI reports data separately for each arm of the study, rather than presenting the average for the whole study.