Table 2

Impact of lower risk and lower exposure claims

dfPerceived quantityPerceived riskUse susceptibility
AdultsAdolescentsAdultsAdolescentsAdultsAdolescents
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Experiment 1
 Risk claim131.8**21.5**12.9**10.1*14.1**0.4
 Product250.0**10.6**19.7**8.6**31.4**0.5
 Risk claim×product21.60.70.31.50.21.2
Experiment 2
 Exposure claim182.6**35.3**21.6**5.2*3.10.0
 Product28.4**5.5*8.9*2.930.6**1.3
 Exposure claim×product21.90.42.10.70.61.9
  • Experiment 1: n=2352 adults and 480 adolescents. Experiment 2: n=2445 adults and 489 adolescents. df=degrees of freedom.

  • *P<0.05, **P<0.001.