Postexposure intentions to quit among smokers who intend to quit within the next 6 months at baseline
| Row # | Study | Next 6 months | No intention | Increased intentions to quit (next 30 days) |
| 1 | PBA-03 | 79%–90% | 5%–17% | 0%–5% |
| 2 | PBA-05-RRC | 80%–89% | 7%–18% | 0%–6% |
| 3 | PBA-05-RRC2 | 74%–98% | 0%–21% | 2%–6% |
| 4 | PBA-05-REC | 76%–92% | 7%–19% | 0%–5% |
| 5 | Overall | 74%–98% | 0%–21% | 0%–6% |
Note. Showing proportion of respondents among those who originally reported intention to quit within the next 6 months (100%) and then chose each answer postexposure to PMI proposed claims. The range indicates the lowest and highest numbers among the different messages/arms used in each study. PMI reports data separately for each arm of the study, rather than presenting the average for the whole study.