Characteristics of selected Twitter accounts
| Account name | Date established | No of tweets*† | Followers† |
| @BATPress | 19 March 2012 | 1321 | 10 391 |
| @ImperialBrands | 23 July 2012 | 950 | 5415 |
| @InsidePMI | 30 September 2013 | 656 | 18 486 |
| @JTI_Global | 10 March 2014 | 374 | 2815 |
| TOTAL | 3301 | 37 107 |
*Excluding replies, as on 7 May 2017. Includes original tweets and retweets of content by other accounts.
†As on 7 May 2017.