Table 2

Potential flavour bans policy options*

Policy	Flavours by product
	Cigarettes (cig)		E-cigarettes (e-cig)
	Menthol	Fruit/sweet	Menthol	Fruit/sweet
Current US policy: ban fruit/sweet in cig	Allowed	Banned	Allowed	Allowed
Alternative 1: ban all flavours	Ban	Ban	Ban	Ban
Alternative 2: only allow menthol e-cig	Ban	Ban	Allow	Ban
Alternative 3: ban all cig flavours	Ban	Ban	Allow	Allow
Alternative 4: only allow fruit/sweet e-cig	Ban	Ban	Ban	Allow
Alternative 5: ban all e-cig flavours	Allow	Ban	Ban	Ban

*We focus on menthol and sweet/fruit bans as cigarettes are tobacco flavoured and as the policy focus has been primarily on these flavours.