Table 2

Potential flavour bans policy options*

PolicyFlavours by product
Cigarettes (cig)E-cigarettes (e-cig)
MentholFruit/sweetMentholFruit/sweet
Current US policy: ban fruit/sweet in cigAllowedBannedAllowedAllowed
Alternative 1: ban all flavoursBanBanBanBan
Alternative 2: only allow menthol e-cigBanBanAllowBan
Alternative 3: ban all cig flavoursBanBanAllowAllow
Alternative 4: only allow fruit/sweet e-cigBanBanBanAllow
Alternative 5: ban all e-cig flavoursAllowBanBanBan
  • *We focus on menthol and sweet/fruit bans as cigarettes are tobacco¬†flavoured and as the policy focus has been primarily on these flavours.